Quick, Healthy and Delicious—Cure.Fit’s New Ready-to-Eat Product Range Launched

Ready-to-Eat Products

* The products will be available for online ordering in Bangalore, Hyderabad and Delhi

* They have a shelf life of 12 months and contain no chemical preservatives, artificial additives

or trans fat

India’s leading integrated health and wellness platform, cure.fit, announces the launch of its Ready-to-Eat products under its healthy food delivery vertical—eat.fit. This range of products includes an offering of healthy easy-to-prepare food options that are 100% safe and free of chemicals, highly affordable and most importantly, delicious and authentic in taste.

The Ready-to-Eat products, priced between Rs. 100 to Rs. 150, are available for ordering in Bangalore, Delhi and Hyderabad via the cure.fit app or on Swiggy and Zomato. While currently the two variants being launched are Rajma Masala and Dal Makhani, eat.fit plans to expand its range in the next six to nine months to include around 13 varieties.

In fulfillment of its promise to always maintain a high bar on health, these products are free of chemical preservatives, artificial colours or flavours, and trans fat. The ambient nature of the products coupled with a long shelf life of 12 months make them easy to store and stock as well. Retort technology, which is used to manufacture them, ensures that the ingredients do not lose their freshness.

These products have been manufactured in conjunction with Tasty Bites—one of the pioneers in the ready-to-eat category who have also been credited with launching it in 1987 in India. Our products are being made in their state-of-the-art factory in Pune from where they are shipped to other eat.fit locations and have been developed using their rich expertise and insights coupled with an active feedback seeking mechanism we have with our customers.

Speaking on the launch of this new offering, Ankit Nagori, co-founder, cure.fit, said: “Today convenience is highly prized as people are hard pressed for time. However, it is also important to never compromise on the food we consume. As a consumer-first health brand, eat.fit seeks to constantly develop new offerings that are not only healthy and convenient for our customers but are also packed with flavour. Our Ready-to-Eat products are specifically designed to deliver on this. With this range of food, we hope to gain greater acceptance and household penetration, especially at a time when home-cooking is at the forefront.”

About Cure.fit 

cure.fit Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, cure.fit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. cure.fit caters to living a healthy life through four critical dimensions- eat.fit, mind.fit, cult.fit and care.fit. While cult.fit focuses on physical strength and fitness, eat.fit focuses on healthy and nutritive food, mind.fit on mental wellbeing and care.fit on integrated medical and lifestyle care.

cure.fit is an app based service provider and is available on Android and iOS.

Despite the $10 laptop flops; India orders 2.5 lakh OLPC laptops

The Indian government has turned to the One Laptop Per Child (OLPC) Foundation to order 250,000 XO laptops, after the $10 laptop had turned a catastrophe, which was a direct challenge to the $100 laptop of the OLPC project. Satish Jha, President and CEO of OLPC India said, "The laptops are ordered for 1,500 schools and the deliveries will begin in June."

This will be the first order placed by India after the OLPC project failed to impress the then IT minister Arun Shourie in 2001. The OLPC project could not succeed in India, when it first entered the market by distributing 20 XO machines in a Maharastra village. The government shirked the project questioning its technology, the hidden costs and also cited it to be unhealthy if used for prolonged periods. The Ministry of Human Resource Development (MHRD) also testified a new project, Sakshat, to provide a $10 laptop. The anticipated notebook equipped with Wi-Fi and 2GB RAM, however, turned out to be little more than a computing machine. It is just a 10 x 5-inch wide slab that stores and apparently prints distributed learning materials that can later be retrieved using a laptop.

After being rejected by the central government, the MIT's Nicholas Negroponte's OLPC project has been trying its luck with various state governments and the private sector in the hope that large corporations would donate these laptops to schools. The XO laptops are rugged, use open source computing, and are so energy efficient that they can be powered manually by a child. They have a built-in wireless, a unique dual-mode display that is readable under direct sunlight. OLPC says the software is designed for children to encourage exploration and creativity.

The OLPC has also planned to do away with the current AMD chips in the XO laptop and include the VIA C7-M, where the system memory would be enhanced to 1GB and internal storage to 4GB. However, the foundation did not reveal which version of the laptop the government has opted for.

Agencies