Nestlé India Introduces MILO HOMEGROUND Videos for Indian Kids

MILO HOMEGROUND brings forth a path-breaking extension of its worldwide legacy of over 86 years of nourishing young champions by providing nutritious energy and the inspiration to grow with sports.  MILO HOMEGROUND will roll out workout videos inspiring kids to enjoy effective and easy exercises demonstrated by leading AFI sporting heroes like Hima Das, Neeraj Chopra, KT Irfan, Md. Anas Yahiya, MR Poovama and many more. These videos will be available for free on the social media handles of MILO (@MiloIndia) and MILO NIDJAM (@MiloNidjam).

And MILO HOMEGROUND won’t leave parents behind! Sports and fitness role-models like Shikhar Dhawan, Mandira Bedi and other celebrities are stepping-up to share their own experiences of MILO® HOMEGROUND with their kids. They want to encourage their followers and the community at large to start inculcating physical exercise into the child’s routine with MILO® HOMEGROUND – and share their experiences online. For every exercise video that is posted on the MILO® Facebook and Instagram handle (@MiloIndia), the parent will be given a MILO GREEN CARD to reward their child as appreciation and encouragement for having completed the exercise.

Each MILO GREEN CARD is a fascinating collectible autographed by a famous athlete. Parents can motivate their kids to collect all 6 MILO GREEN CARDS:  some exciting surprises await those who earn the entire collection.

Commenting on the launch of the campaign, Mr. Vineet Singh, Director – Dairy, Nestlé India said, “In more than 50 countries, MILO® inspires parents on the importance of sports in helping their kids achieve everyday victories that instil values to help them succeed in life. MILO® HOMEGROUND aims to create opportunities for these everyday victories and get kids to stay active even while staying home. In collaboration with the Athletics Federation of India and the AFI athletes as part of MILO® NIDJAM, we are excited to offer fun exercise routines that children can do at home – by themselves or with parents. When a child successfully completes an exercise, they can win the MILO® Green Card, which rewards positive behaviour”

The President of Athletics Federation of India, Mr. Adille Sumariwalla said, “Sports in the life of a growing child is most fundamental. An active lifestyle leads to healthier families and this kind of lifestyle begins at home. The partnership with MILO®, a brand who stands for giving nourishing energy to kids for an active and healthy lifestyle, is going to help us to spread this message to the country at large. What started as a partnership at back of the National Inter District Junior Athletics Meet last year, has grown to a digital playground led by AFI’s top athletes and India’s loved celebrities. We are proud to associate with MILO HOMEGROUND and will encourage people to spread the message of active energy far and wide.”

Ananya Panday in Awe of Project Runway Season 18, Streaming Exclusively on Discovery Plus

Bravo’s Emmy-winning competition series “Project Runway” returns for another season of high stakes and fierce fashions, this time exclusively on Discovery Plus, the exciting new D2C streaming app from Discovery India, from 1st July 2020. Bollywood star Ananya Panday, used this opportunity to binge on one of her favourite shows, Project Runway’s latest Season and she has been enjoying the experience a lot.

Excited about the latest season, Ananya Panday said she hasn’t missed a single season of Project Runway till date, “I am a big Project Runway fan! It is still one of the most exciting fashion-related shows I’ve ever seen. The moment the latest season dropped on Discovery Plus, I binge-watched it immediately. It is commendable how the contestants can create magic out of just a piece of fabric and sometimes, not even that. You know the iconic quote from the show - As you know in fashion, one day you're in. And the next day, you're out...it’s so apt. The most difficult part of the show is how these guys have to bring their best fashionable foot forward for every challenge and it is so inspiring,”

Talking about the show and her favourite judge, Ananya said, "I love the way Nina Garcia provides constructive criticism every single time to the contestants to help them grow. And while, of course, I do miss Heidi Klum and Tim Gunn, I think Karlie Kloss is doing a great job. Season 18 turned out to be just as awesome as I expected it to be.”

She added, “My favourite challenge this season was the one where they had to create victory outfits for real-life 2020 Olympic and Paralympic athletes. Only with real talent and eye for detail, one would be able to come up with something so fabulous that is going to be worn by achievers and real stars of sports!”

Catch Project Runway streaming exclusively on Discovery Plus from 1st July, 2020.

PC's from ViewSonic now in India

US-based visual display product maker ViewSonic today unveiled its first all-in-one PC for the Indian market at a price tag of Rs 32,000.

The system 'VPC100' is the first of a new line of concept products that the company plans to launch in India. The PC allows users to watch HD movies, browse Internet, play games or view documents with crisp details. It is powered by Intel's 1.6GHz Atom processor, the company said.

ViewSonic Technologies India Country Manager Gautam Ghosh said ViewSonic's PC will be available in India through the company's authorised distributor Redington India at an MRP of Rs 31,999.

The domestic market is flooded with computers with basic features to advanced functions at a price range starting from Rs 8,000 onwards.

Agencies