Microsoft Occupies Top Spot as India’s Most Attractive Employer Brand

Randstad Employer Brand Research 2020

* Employees seek work-life balance, attractive salary & benefits and job security

* 69% of the survey respondents indicated that they stayed with their employer in the past year and 81% agree that non-monetary benefits are equally important when choosing an employer

Microsoft India, the technology giant emerged as India’s most ‘attractive employer brand’, reveals the findings of Randstad Employer Brand Research (REBR) 2020 - the most comprehensive, independent and in-depth employer brand research in the world. Microsoft India scored high on financial health, strong reputation and utilization of the latest technologies – the top 3 EVP drivers for the organization, as per the survey. Samsung India emerged as the runner up, followed by Amazon India.

The annual employer brand research, based on perceptions of the general audience (students, employed and unemployed workforce) has been conducted by Randstad, the global leader in the HR services industry. REBR has been providing valuable insights to help employers shape their employer brand for over 20 successful years globally and it is the 10th edition in India this year.

The Randstad Employer Brand Research, covering 75% of the global economy with 33 participating countries and more than 1,85,000 respondents worldwide, clearly revealed that in 2020, work-life balance (43%) emerges as the top EVP driver for the Indian workforce while choosing an employer, followed by attractive salary and employee benefits (41%) and job security (40%). These are also the areas where there is a significant gap between what employees want and what they think employers offer in India.

This year, it is interesting to note that there are no gender differences in the top two EVP drivers. Both male and female respondents attributed equal importance to work-life balance (43%) and attractive salary and employee benefits (41%) as key factors while choosing an employer. However, more men (40%) considered job security as a key factor while choosing an employer than women (39%).

A higher percentage of male respondents (36%) also accorded more importance to career progression opportunities compared to their female (33%) counterparts.

Presenting the REBR 2020 survey insights, Paul Dupuis, MD & CEO Randstad India said, “This is the 10th edition of REBR in India and 20th edition globally. For the last 10 years, our research has been consistently adding value to India’s HR community, by bringing out remarkable insights on workforce sentiments and allowing them to evaluate their employer brand. Employer branding is an evolving journey based on newer and deeper insights that unravel with time, so organizations must make this a strategic business agenda”.

“I believe that effective employer branding is a function of an organization’s purpose. If the company has clear visibility of its true north, a great culture and can define and articulate why they exist, while making real connections, the process of creating a ‘meaningful employer brand’ that resonates with their audience will become easier. This process has become increasingly important since the onset of COVID19 – when the job market is undergoing a paradigm shift and the need for organizations to transform their employer branding proposition to make it more ‘humane’ in the new world of work becomes even more critical”, he added.

Top 10 most attractive employer brands in India for 2020:

1.         Microsoft

2.         Samsung

3.         Amazon

4.         Infosys Technologies

5.         Mercedes-Benz

6.         Sony

7.         IBM

8.         Dell Technologies Ltd

9.         ITC Group

10.       Tata Consultancy Services

Other key findings from the Randstad Employer Brand Research 2020

What do potential employees want by generational profile:

38% of Gen Z’s (18-24 years) are looking for good training opportunities from their employer, while 34% of the Millennials (25-34 years) are attracted to forward-thinking and tech-savvy organizations and deem the use of latest technologies as a very important attribute. 46% of Gen X’s (35-54 years) find good work-life balance a very important pull-factor towards an employer, whereas 32% of the Boomers (55-64 years) find a convenient location as the key factor.

Switchers, Stayers and Intenders In Focus:

69% of the survey respondents mentioned that they stayed with their employer in the past year and 43% mentioned that they plan to change their employer within the next year.  Work-life balance emerged as the top factor for stayers (45%) while 71% of switchers and intenders mentioned that they changed their employer or plan to do so shortly because of a lower salary compared to elsewhere. 35% of the survey respondents who left their previous employer received a salary increase between 1% and 10%. 81% of the respondents find non-monetary benefits like company phone/car, childcare services and support, flexible working hours etc. important.

The top 5 most attractive benefits for the Indian workforce are healthcare (85%), flexible working hours (84%), the possibility of working from home (83%), internal training and subsidized higher education like short-term courses, certifications etc. (80%) and group life insurance (79%).

Top 4 sectors in India by awareness and attractiveness:

The survey also highlights that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS & Telecom, Automotive, followed by FMCG, Retail & E-commerce and BFSI.

Will Infosys-Telstra deal cause job losses in India?

Bangalore-based software giant Infosys will pick up most of IBM Global Services’ multi-million dollar applications support contract with Australian software giant Telstra, after the latter’s deal with the former was scrapped following telco reducing its outsourcing partners from four to two.

According to The Australian, the decision to shift from IBM to Infosys could result in hundreds of job losses locally and in Bangalore, where IBM operates outsourcing centres.

IBM GS staff was told the scratching of the vendor’s software support would represent about 50 per cent of its one billion dollar, six-year deal with Telstra, signed in early 2006.

Telstra’s decision to drop IBM was a big surprise to IBM GS staff, who expected the contract to continue until 2012.

The deal was lost not because of performance issues but because Infosys low-balled the IBM offer, sources said.

Telstra has been reviewing its IT outsourcing contracts with Satyam, EDS, IBM GS and Infosys since last year, when the telco announced it would trim its list of major IT suppliers from four to two in an effort to reduce costs and streamline its providers.

Earlier, Telstra had ended one of its information technology outsourcing contracts with International Business Machines Corp (IBM). It has now roped in Infosys Technologies for the same.

IBM Global Services' multimillion dollar applications support contract with Telstra has been scrapped as a result of the telco reducing its outsourcing partners from four to two, as per an Australian media report.

The decision to shift from IBM to Infosys could result in hundreds of job losses locally and in Bangalore, where IBM operates outsourcing centres, the report said.

The Australian reported that IBM staff were told the scrapping of the vendor's software support would represent about 50% of its $1 billion, six-year deal with Telstra, signed in early 2006.

Less than a week ago, Telstra terminated its IT outsourcing contract with fraud-hit Satyam Computer Services. Telstra is the second major Australian company to do so after The National Australia Bank decided in February to suspend future work with the Indian outsourcer since the disgraced Indian outsourcer's accounting scandal came to light.

The IBM India spokesperson could not be reached for comment while the Infosys communication person said, "We are in our silent period and will not be able to comment on the issue."

Agencies

Will India-born executives bag Obama tech job?

Two prominent India-born executives are the frontrunners for the newly-created post of federal chief technology officer in the incoming Barack Obama Administration.

The two leading candidates are Padmasree Warrior, the chief technology officer (CTO) of Silicon Valley networking giant Cisco Systems and Vivek Kundra, who holds the same title in the government of Washington DC, US financial magazine BusinessWeek today quoted "sources with knowledge of the situation" as saying.

Warrior, who previously was the CTO at Motorola, represents hard-core technology expertise. Kundra, who was named to the DC post in 2007, has held similar government positions in the past and has a reputation for using technology to make government more open and inclusive, the report said.

Neither the Obama transition team nor the two executives would comment on their potential selection.

The President-elect is expected to announce his pick for CTO in a matter of days.

One of the sources told the magazine that the selection is being held up because it is not yet clear how the CTO will interact with the government's chief information officer and with the new cyber-security czar, another position that has not yet been filed.

Agencies

Steve Jobs on leave till June

I am sure all of you saw my letter last week sharing something very personal with the Apple community. Unfortunately, the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well. In addition, during the past week I have learned that my health-related issues are more complex than I originally thought.

In order to take myself out of the limelight and focus on my health, and to allow everyone at Apple to focus on delivering extraordinary products, I have decided to take a medical leave of absence until the end of June.

I have asked Tim Cook to be responsible for Apple's day to day operations, and I know he and the rest of the executive management team will do a great job. As CEO, I plan to remain involved in major strategic decisions while I am out. Our board of directors fully supports this plan.

Job losses would be temporary, says Montek Ahluwalia

The government on Friday said the current economic situation could lead to some job losses, but these would only be temporary with economy poised to grow at seven per cent this fiscal.

"Certainly in sectors that are badly affected, if we are not able to completely counter the effect of recession, there may be some job losses. We hope they will be temporary," Planning Commission Deputy Chairman Montek Singh Ahluwalia told reporters while briefing on the stimulus package.

He said the idea behind this package is to ensure that economy does not slow down too much.

Ahluwalia said the economy is expected to grow at seven per cent this fiscal and that will be a good performance.

"So, when I say that this package will hopefully generate a growth rate of seven per cent, that is a growth rate that is certainly consistent with the total number of jobs in the economy increasing," he said.

The Planning Commission Deputy Chairman, however, said it is not possible to completely counter the impact of an external slowdown.

"But with this package what we are doing is minimising the pain on that score," he added.

Source: Agencies