Monday, April 7, 2014

Microsoft & Network18 Setup Analytics Centre For India Elections 2014




CNN-IBN and IBN7 (a part of the Network18 conglomerate) have gained a reputation for leadership in election programming, robust analysis and credible & accurate projection of likely outcomes. In a first-of-its-kind partnership in India, the Network has joined hands with technology leader, Microsoft India, to create the CNN-IBN - Microsoft Election Analytics Centre, to power its television and online platforms with election data and analyses.

The center will use Microsoft software and hardware technologies to bring deep analysis, trends and data visualization during the General Elections 2014, to its viewers. The center will also enable CNN-IBN and IBN7 viewers to find, search and engage with election data like never before in India through an 'Indian Election' app, and online platforms such as IBNLive.com, Firstpost.com, Bing.com and others.

Commenting on the partnership, Ajay Chacko, COO, Network18, said, "General Elections 2014 are possibly the most complex electoral exercise ever undertaken. Technologically enabled tools and skills are required to decode, decipher and analyse the subtle nuances of these elections. We are excited about partnering with Microsoft in this context and leveraging their leadership in technology and analytics. We are confident that this will further add to our legacy of credibility and accuracy in elections programming."

* Source: ibnlive.com

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