Amazon Prime Video, Excel Media and Entertainment Confirm Oct 23 Release for Second Season of Amazon Original Mirzapur

 

* The star-studded cast features Pankaj Tripathi, Ali Fazal, Divyenndu, Shweta Tripathi Sharma, Rasika Dugal and Harshita Shekhar Gaur as they navigate the dark and intense world of Mirzapur 

* Mirzapur season 2 will be available to stream on Amazon Prime Video in 200 countries and territories, in multiple Indian languages, including Hindu, Telugu and Tamil

* Prime offers incredible value with unlimited streaming of the latest and exclusive movies, TV shows, stand-up comedy 

* Amazon Original series, ad-free music listening through Amazon Prime Music, free fast delivery on India’s largest selection of products, early access to top deals, unlimited reading with Prime Reading and mobile gaming content with Prime Gaming, all available only for ₹129 a month 

Amazon Prime Video has announced that the second season of its much anticipated Amazon Original Series Mirzapur, will launch on 23rd October, 2020. Set in Mirzapur, the hinterland of North India, season 1 of the crime drama had taken the audiences into a dark, complex world of guns, drugs and lawlessness. It’s relentless pace, well etched-out characters and nuanced narrative had left the fans wanting more.  With Season 2, the canvas of Mirzapur gets bigger but the rules remain the same! With a stellar ensemble cast featuring Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma , Rasika Dugal , Harshita Shekhar Gaur , Amit Sial, Anjum Sharma, Sheeba Chaddha,  Manu Rishi Chadha and Rajesh Tailang returning to the action-packed series,  get ready for a  journey into the stylish yet rustic world, where crime, drugs and violence rule and one needs to fight to survive. The sequel of the show will also feature Vijay Varma, Priyanshu Painyuli, and Isha Talwar. The much awaited Amazon Original Series is created and produced by Excel Media and Entertainment and will launch exclusively on Amazon Prime Video in over 200 countries and territories worldwide.

Speaking on this momentous announcement, Aparna Purohit, Head of India Originals, Amazon Prime Video, commented, “Mirzapur has truly been a game-changer title for us. The show heralded a new idiom of storytelling for Indian audiences - its characters have become a part of the popular culture. We are certain that the riveting narrative of season 2 will leave our audiences mesmerized once again. ”

“Excel Entertainment has received immense love for constantly pushing the envelope when it comes to creating impactful and powerful content,” said Ritesh Sidhwani, Producer, Excel Entertainment. “Mirzapur was a step in that endeavor. It was not just about breaking boundaries for the audiences, but also for ourselves as content creators. Bringing thrilling and untold stories from India’s hinterland without losing authenticity has been our biggest win. All the praise that season one of Mirzapur has received, not just in India, but across the globe, is heartening. It pushes Excel Entertainment and Amazon Prime Video to continue the momentum with the second season of the show.”

“The love and appreciation that the show has garnered since its launch has been simply overwhelming. Taking it a notch higher, we’re certain that the audiences are in for a visual treat in the sequel” said Creator Puneet Krishna. “Seeing their excitement for the season 2 for months now made each one of us deliver a performance that matches up to the scale at which the show has now placed itself. We are thrilled to take the fans to another dynamic world of Mirzapur that they have been waiting for a very long time.”

The series is produced by Excel Media and Entertainment, created by Puneet Krishna and directed by Gurmmeet Singh and Mihir Desai.

YouTube Link of the date announcement video- https://www.youtube.com/watch?v=D5ZU8uS6KEM

Mirzapur season 2 will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalog. These include Indian films Gulabo Sitabo, Shakuntala Devi, Ponmagal Vandhal, LAW, French Biriyani, Sufiyum Sujatayum and Penguin along with Indian-produced Amazon Original series like Bandish Bandits, Breathe: Into The Shadows, Paatal Lok, Four More Shots Please, The Family Man, Inside Edge, and Made In Heaven and the award-winning and critically acclaimed global Amazon Original series like Tom Clancy's Jack Ryan, The Boys, Hunters, Fleabag, and The Marvelous Mrs. Maisel. All this is available at no extra cost for Amazon Prime members. The service includes titles in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.

Show credits of Mirzapur 2:

Directed by - Gurmmeet Singh & Mihir Desai

Created by - Puneet Krishna

Executive Producers - Ritesh Sidhwani & Farhan Akhtar 

Prime members will be able to watch all episodes of Mirzapur Season 2  anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, Airtel, Vodafone, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India  at no extra cost to a Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at  www.amazon.in/prime and subscribe to a free 30-day trial.

It’s Time to Play the Game with VOOT Select’s All New Original – The Gone Game

 

Voot Select, India’s fastest growing premium video-on-demand service, is all set to launch its next big original The Gone Game. Coming on the back of critically acclaimed and popular shows like Asur, Marzi, The Raikar Case and Illegal, the next from  VOOT Select - made for stories is The Gone Game – A show that breaks the barriers of space and location to deliver on a gripping and compelling story. Punctuated with moments of deception, suspicion, and unexpected twists, the show will provide an edge of the seat experience and take the viewers on a thrilling ride.

Set in a global pandemic, with a nation in lockdown, the story starts amidst a mysterious disappearance.  Sahil Gujral is gone. Did he fall prey to the virus? Or is something more sinister at play? 2020 has changed the world forever, but for the Gujral family, the nightmare has just begun.Backed with a power-packed cast including Sanjay Kapoor, Arjun Mathur, Shriya Pilgaonkar, Shweta Tripathi Sharma, Rukhsar Rehman, Lubna Salim, Indraneil Sengupta, Dibyendu Bhattacharya and produced by Bodhi Tree Multimedia, The Gone Game will stream on Voot Select 20th August, 2020 onwards. 

Shot entirely in isolation during the lockdown, The Gone Game has been executed through remote direction, ingenious cinematography and limited equipment. Marked by nuanced performances and inimitable viewing experience, the show will build intrigue and unravel a mystery at every step of the way. Directed by Nikhil Nagesh Bhat, The Gone Game is a one of a kind and a never-seen-before concept that put creative freedom in the hands of the cast of the series to innovate while shooting from their homes.  

Commenting on the launch of The Gone Game, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “Voot Select has had a tremendous first 150 days. Subscriber growth has surpassed all estimates by a long, long way. This spectacular success of the platform comes on the back of Originals, Before TV Content & our International offering. The lockdown has provided a further boost to the rapid rise in subscriber growth. We have innovatively navigated through the challenges of the lockdown and continued to create the best in content and viewing experience for our audience. The Gone Game has a gripping storyline, top drawer cast, and has been shot entirely from home with utmost precision and skill. The thrill and excitement of the show will deliver top-notch entertainment.”

Director Nikhil Nagesh Bhat said, “The Gone Game is an original series in every sense. Be it the storyline, the characters, or the overall visual appeal, we have tried to make it authentic while keeping the current lockdown scenario as the backdrop of the show.  We also had to use some innovative techniques to ensure that the performances do not suffer because of the constraint of physical proximity. We learned and unlearned many aspects from our test shoots as due to the conditions, the process was limited, but it also gave the actors and the technicians a lot of freedom to innovate. It has been an unconventional journey and we hope that the audience will appreciate our vision.”

Sukesh Motwani of Bodhi Tree Multimedia said, “It will not be wrong to say that we made it from scratch as we were working with very limited resources and shooting entirely from home. It was challenging but our entire team in association with Voot Select and Nikhil Nagesh Bhat built the concept and storyline of the show creatively without compromising on the output. We were lucky to have a fantastic cast and crew that collectively helped us put a great show together. We are certain that the audience are in for a thrilling ride.”

Veteran actor, Sanjay Kapoor said, “Creating a show from home has been an incredible experience. We had to take care of everything from makeup to costumes, on our own. The family members became our crew companions and tirelessly helped us put a great show together. Our director Nikhil has done a phenomenal job in managing all of us virtually and the outcome is fantastic. Shooting for The Gone Game has been one of the best experiences and I hope the audience enjoys watching it as much as we enjoyed making it.”

Arjun Mathur said, “I never thought of shooting for a show remotely, but I am so glad that I was a part of the crew that made it happen. The Gone Game has a mix of everything - creativity, a gripping plot, fantastic crew, and of course a multi-talented director. It was not an easy task coordinating with so many people virtually but we made it happen. While I cannot wait to go back on sets, no taking away from the fact that this was indeed a fantastic experience. Kudos to Voot Select for introducing the audience to a concept like that. I am sure, they are going to enjoy it.”

Digital star Shriya Pilgaonkar said, “ Working on The Gone Game was so exciting and a wonderful learning experience . Everyone from the cast and crew was extremely patient and amazing to work with. It is great that platforms like Voot Select are introducing such concepts to their viewers and making sure that they always have some good  content to consume no matter what the circumstance . This experience will always be memorable and I am so glad that Voot Select has given all of us this unique concept to work with.”

Shweta Tripathi Sharma said, “  As an actor, I am always looking to do some creatively challenging work. The Gone Game is something I was always confident of only because of the makers of the show . I just loved the concept when I heard it and I instantly decided to take it up. The entire experience has been one of a kind. It is not easy to bring out emotions when you are shooting remotely but the creators of the show impeccably brought alive every emotion on screen. I loved the experience and I hope the audience loves it too.”

“The Gone Game – Streaming from August 20, 2020 on Voot Select”

‘Made in India’ Social Media App, Explurger, Built on AI to be Launched on the Independence Day for Global Audience

 

APP 

* The new-age social media app ready to be launched on Aug 15, to further India’s ‘Aatma Nirbhar Bharat’ Mission

* Packed with exciting features such as sharing high-quality pictures, videos, creating a bucket list, achieving Explurger levels, sharing future travel plans, automatic Travelogue and much more

* India’s own social media app for the world to connect

* Go #VocalforLocal with Explurger

Centered on user experience, a completely home-grown new-age social media app ‘Explurger’ is ready for a long-awaited global launch on Aug 15, 2020. The app is built to stimulate Aatma Nirbhar Bharat Mission and promises to put India on the world map with the world social media giants.

Explurger is proud to be a truly ‘Made in India’ app — fully conceived, designed, coded by Indians — that offers a safe and secure platform for all its users spread across the globe.

With its simple yet innovative AI-based features, Explurger is packed with exciting features like sharing high-quality pictures, videos, creating a bucket list, achieving Explurger levels, sharing future travel plans, automatic travelogue and much more. 

Jitin Bhatia, Founder, Explurger, talking about the inspiration, says, “Being a software developer at heart, I have always wondered about the fact that despite some of the best apps in the world being powered by Indian brains, there is no social media app in the top category which could be called truly Indian.

So, I was looking for an idea to build an Indian app. Some three years back, upon returning from a business trip, my staff told me that it was probably my 30th trip in that year. That had me thinking that if there were a way to keep a count of the number of times one travels away from home, or tells people how many miles they have travelled, that would be something. And that was my Eureka moment. That’s how Explurger was born. Finally my labour of love, some 2.5 years later, Explurger is all set to be my Independence Day gift to India and the world. I hope people download it and reciprocate my love. I’d love to see PM Modi, US President Trump and Mark Zuckerberg Explurging.”

Although there are several Indian-origin social media apps available in iOS and Android, but Explurger outshines them with its following features:

Complete Travelogue: Check-ins are temporary, Explurge-Ins are forever. Every time you create a post, the AI automatically updates your personalised Travelogue.

Bucket List: When a friend shares a picture/video from a cool place, just add it to your bucket list. So, whenever you’re in the area, Explurger would remind you to check out that place.

Future Travel Plans: Make your future travel plan announcements exciting with a ‘Live Countdown Timer.’

Explurger Levels: Now for the first time ever, gamify your social media experience with Explurger. Everytime you explore a new country, city, cafe, or share a post or get Kudos on your wall, your Explurger level goes up. Go, flaunt it! 

Kudos: Show your approval, give your fellow Explurgers Kudos. Why stick with one like when you can give up to three kudos!

Spread: With a click of a button, now share all your exciting Explurges on other social media apps out there as you post it on Explurger!

Rate on the go: This app allows you to rate an experience, cafe, city, or place!

Explurger is all set to make its mark in the global market.

Four Key Tips for Producing Successful Virtual Events Globally

By Ranganath Jagannath, Director, Growth, Agora

Are you wondering how to produce a quality virtual event that will attract your target audience and decision makers? 

As the world is adapting to the new rules of social distancing, I thought it was important to put together a list of the top 4 tactics you should use to ensure your virtual event is a smashing success.

Content is King but Engaging Speakers Are Key

Like traditional events, content is even more important in a virtual event because viewers are able to walk into your event as fast as they are able to head for the virtual doors.

From my personal experience I can tell you that successful events are always rich in quality and engaging content. However, the best events seem to have one thing in common: engaging speakers.

Hunting down a speaker who is truly an expert in their field is one thing but finding a speaker who is also engaging is a key tactic that is often overlooked by producers of virtual events. 

Make sure to produce content that has real value for viewers of the event. Don’t forget the main reason people attend virtual events is to learn something new. Only use engaging speakers and hosts who are comfortable talking about the subject matter.

Invest in Paid Promotion

Just like a traditional event, your virtual event should include a plan on strategic paid promotion.

Build a virtual event promotional communications plan that utilizes digital marketing, email marketing, and social media promotion. Don’t just post an event on your social media channels, sponsor the post to reach your target audience.

Virtual event communications are key so make sure to use email and social media channels on a regular basis leading up to the event. Your communications should emphasize the value of the event in every communication piece sent out. Create a strong, vibrant, and engaging landing page for the event. Overbook the event, meaning if your targeting 100 attendees, your promotional plan should strive to drive 225 signups.

Choose a Platform with Innovative Interaction Capabilities

Deciding which platform to use for your virtual event is equally as important as the content you produce. Think about the times you’ve walked into a physical event and actually were wowed by the look and feel of the event. The same can be said for virtual events that deliver quality video, audio, and interactive experiences to viewers.

Delivering quality video, audio, and interactive experience really does matter! The platform you select should come fully loaded with interactive capabilities and include the opportunity for the inclusion of branding elements on the screen. Make sure to turn the virtual event into a well-oiled branding experience, which means including branding elements prior to, during and at the end of the virtual event. 

Now if you really want to take your virtual event to the next level, consider incorporating live audio or video questions from the audience. Questions via chat are good but live audio and video questions are considerably more interactive and engaging for audiences.  It isn’t that people will stop craving for human interaction in a post covid world, they would rather attend an online event where they would be able to make meaningful human connections through real time engagement. 

Virtual events have a distinct advantage over physical events, viewers are able to instantly interact with speakers and hosts of the event via chat. Incorporate interaction elements throughout the entire event; things like emojis, poll questions and prompting the audience to ask questions via chat work extremely well. Take advantage of advanced virtual event platforms that allow audio and video questions from viewers and encourage interaction between attendees. Success can be measured against parameters such as how much percentage of event attendees were engaged by the interaction elements.   

The Event Lives on Long After It’s Over

So, you’ve spent all this time and money to produce a quality virtual event, now what? The truth is, your event has only just begun because you now have a recorded event that has the capabilities to live on for years. Think of a recently completed virtual event as ongoing branding and lead generation vehicle. While the content from the event might seem old three months down the line, it will be new for those who are viewing the event for the very first time.

Promotion is key to making sure a recently completed virtual event will continue to have success for months to come. Pin-point highlights from the event and use them as promotional items. Remember a quality virtual event has the shelf life of at least a year.

Indian Short-Form Video App Mitron Clocks 9 Billion Videos in a Month

Video App

* Mitron app has been downloaded by more than 33 million users on Google Play Store since launch.

* Strong traction reported from smaller cities and towns

Mitron, a short-form video app, has garnered a massive viewership on its platform with a total of 9 billion videos viewed in one month since the government’s ban on Chinese apps. The company also announced that Mitron app crossed 33 million downloads on Google Store.

Speaking on the development, Shivank Agarwal, Founder & CEO, Mitron said “The idea behind the development of the app was to provide a platform that lets users upload and watch an array of short videos. It is heartening to see the app popularity gained by Mitron within a short span of time. 

It is incredible to see millions of new videos created on the Mitron platform. We thank all our users who have been using this app as their daily dose of entertainment.” 

With a mission to create a short-form video app that reimagines digital engagement and entertainment, co-founders Shivank Agarwal, an alumnus of Indian Institute of Technology Roorkee, and Anish Khandelwal, an alumnus of Visvesvaraya National Institute of Technology in Nagpur, launched the Mitron app in April, 2020.

“We are seeing strong traction from smaller cities and towns across the country, with towns like Karnal, Hubli, Bhavnagar, Aligarh, Ludhiana and Vijayawada clocking more than 100,000 users”, Shivank added.

Anish Khandelwal, co-founder & CTO said, “While our user growth is very encouraging, we are keenly focusing our efforts on increasing engagement and retention of the users. On an average each user is watching 80 videos per day and with many new product features, we are confident of increasing engagement further".

Will Internet die by 2010?

Video killed the radio star. But could it also kill the Internet? New research from American analyst firm Nemertes Research Group says that by 2010, increasing Internet traffic, particularly video applications like YouTube and Hulu, will fatally clog the tubes.

This isn’t the first such prediction that has been made in the recent past: Brett Swanson of the Discovery Institute, a think tank, warned in 2007 of a coming surge of data that “today’s networks are not remotely prepared to handle”. So are the increasingly dire predictions of the demise of the Internet on the mark, or have rumours of the Net’s death been grossly exaggerated?

It is true that with the advent of Web 2.0, Internet usage has shifted to bandwidth-heavy applications like YouTube and Skype. The amount of traffic generated by YouTube in 2006 was more than that of the entire Internet in 2000. At 50-60 percent a year, the current growth of Internet traffic is enormous. However, several experts believe that the Internet is in no danger of collapsing under the weight of its own success.

Andrew Odlyzko, a computer scientist at the University of Minnesota who specialises in analysing historical trends in networking, believes that global Internet traffic is and will remain manageable with modest capacity updates.

There is some evidence to support that conclusion. For one, telecom companies in both Britain and America are already investing significant amounts in order to upgrade Internet infrastructure, including the last mile cable, to increase capacity. Secondly, the Internet was originally developed to withstand all kinds of catastrophes and has proven to be remarkably robust. It has coped with massive growth over the past 15 years. There’s no reason to suppose this can’t continue.

Anyway, engineers are preparing for the worst by working to replace the Internet with a superfast ‘grid’. So, even if capacity updates fail to keep pace with demand, an alternative will be in place. No one is suggesting that the Internet wouldn’t face operational difficulties if it was left just as it is.

The debate is over whether the rate of investment in capacity upgradation is fast enough to cope with rising demand. Studies like this can provide an impetus for telecom majors to invest in infrastructure. As of now, though, it’s safe to assume that the Net will be with us for a while more.

TNN