5paisa.com offers the investing app in Hindi, Marathi and Guajarati besides English as of now and will launch Tamil, Telugu, Kannada, Malayalam and Bengali versions soon to allow most Indians have access to stock markets, mutual funds and other investment options irrespective of their language.
Prakarsh Gagdani, CEO, 5paisa.com said, “So far stock market and most other forms of investing could be accessed only by users who know English, this has resulted in regional users staying completely away from many forms of investing and wealth creation.”
“We have significant participation from tier 2 and 3 cities and there are an increasing number of investors who are new to capital markets who find it more comfortable to interact in their own language. Almost 30% of our daily active users are already using language options other than English. We wish to add more four languages covering entire south India soon.”
5paisa.com expects with availability of smartphones and of high-speed internet across India, the multi-lingual app will allow investors choose wisely instead of relying on spurious investing solutions provided many unscrupulous elements.
5paisa.com recently turned profitable after seventeen quarters since inception making it the only listed profitable discount broker in India. The firm has over 7 lac active users and offers equity investing at zero brokerage, mutual funds, insurance, and loans among others on its platform.
About 5paisa Capital
5paisa Capital Limited (NSE: 5PAISA, BSE: 540776) is engaged in providing financial products through its online technology platform and mobile applications. It is registered with SEBI as a stockbroker, depository participant and research analyst, and with AMFI as a mutual fund distributor. Its services are targeted at retail investors and high-volume traders who actively invest and trade in securities markets and seek DIY (Do-it-Yourself) services at a low cost.
The Company provides an online technology platform to clients through internet terminals and mobile applications for trading in securities in NSE and BSE; advisory services through the research undertaken by a team of fundamental and technical research analysts; and depository related services as part of its integrated services offering.
5paisa Capital is a technology driven company having mainly an online presence. The Company remains focussed on innovation, based on understanding customer behaviour, and constantly strives to achieve tech superiority as is visible through the developments of its robust trading platform, advanced mobile app, an Artificial-Intelligence powered Robo-Advisory platform, and the paperless account opening process.
