Showing posts with label Web ads. Show all posts
Showing posts with label Web ads. Show all posts

Thursday, July 23, 2020

Central Square Foundation and Omidyar Network India Release ‘State of the Sector Report on Private Schools’


Central Square Foundation, a non-profit organisation that works towards ensuring quality school education, and Omidyar Network India, an investment firm focussed on social impact, released the first-of-its-kind report today on the state of the private school sector in India. The report highlights the need to improve learning outcomes in private schools which educate nearly half of India’s school-going children.

The report is a comprehensive analysis of existing research and evidence on the sector. It suggests reforms to streamline the operations of private schools with a focus on improving student learning. It aims to be a ready reckoner for policymakers, academicians, researchers, philanthropists and educationists amongst other stakeholders associated with the sector.

About 70% children in urban centres and a quarter from rural households attend private schools. Over 50% students in 16 Indian states are enrolled in private schools. The increased enrollment can be attributed to the rising demand by aspirational parents. A large number of parents — about 70% — pay less than Rs. 1000 per month as school fees. The report finds that 73% of parents with children in private schools believe these schools provide a better learning environment. However, student performance in private schools is only marginally better than government schools after adjusting for disadvantages in student backgrounds. About 35% of rural private school students in Grade 5 are unable to read a basic Grade 2-level paragraph.

The report finds that parents lack the means to make informed decisions while choosing schools based on learning performance. Board Examinations, among the only few reliable and standardised metrics to assess learning, are held in the last few years of schooling making it difficult for parents to judge the quality of schools during the early years of education. Moreover, nearly 60% of the private schools across India do not go up to a Board Examination grade.

Amitabh Kant, CEO of NITI Aayog, released the report at a digital event and said, “An educated and literate India is not possible without the private sector working towards our nation building. We must pay attention to getting it right. We need to bring reforms using access, equity and quality as guiding factors. More importantly, we need to shift the focus from monitoring of inputs to monitoring of outcomes. Quality education has been this government’s priority and NITI Aayog is drafting a model regulatory act in consultation with all stakeholders. We believe we will see fruitful results based on the references and results underlined in this report."

Highlighting the fact that private schooling is not popular among the elite alone, Mr Ashish Dhawan, the Founder-Chairman of CSF, emphasised that many families from underprivileged households send their children to private schools as well. “Today the private school sector in India is the third-largest school system in the world. These numbers are mainly made up of parents from low- and middle-income backgrounds who believe their children will have better learning outcomes in private schools. It’s critical now to institute a system that will give parents assessment-based information based on key stage examinations at Grades 3, 5, and 8, as the NEP suggests. They can use this information to compare school quality and pick the best school for their child.”

And speaking about the creating a demand for quality education among parents, Roopa Kudva, Managing Director, Omidyar Network India, said, “We need to empower parents to make informed decisions based on learning quality when choosing a school. In the absence of meaningful information on how schools perform on learning, parents tend to give weightage to tangible parameters like school infrastructure or English as the medium of instruction. Philanthropy capital can play a vital role in setting the ground in three main areas: greater awareness building, increased transparency from the schools themselves and improving the quality of engagement between parents and the schools.”

About the Report Launch

Mohandas Pai, Chairman, Manipal Global Education delivered a special address and spoke about the need for bold reforms to improve the quality of education and help India’s children acquire 21st Century skills for gainful employment. Other key speakers included Baijayant Panda, National Vice President & spokesperson of BJP; and Gurcharan Das, author and former CEO of Procter & Gamble India.

The release of the report was followed by two panel discussions. The first session on ‘Never waste a crisis: re-engineering the private school sector post Covid-19’ witnessed Baijayant Panda; Gurcharan Das; Arun Bharat Ram, Chairman, SRF Limited; and Geeta Gandhi Kingdon, Chair of Education Economics and International Development at the Institute of Education discuss how learning can be incentivised for private schools. The session was moderated by Ashish Dhawan.

The second session on ‘The need for reforms in the private school sector: Voices from the ground’ saw a very engaging discussion on the impediments in running and scaling private schools between Prabhat Jain, Co-Founder, Pathways World Schools & Pathways Early Years; Kulbhushan Sharma, President of NISA, and President, Federation of Private Schools Association, Haryana; Bhuvana Anand, Director, Research at Centre for Civil Society; and Vikas Jhunjhunwala, Founder & CEO of Sunshine Schools. Dilip Thakore, Co-founder and Managing Editor of EducationWorld moderated the session.

State of the Sector Report on Private Schools in India: About the Report

The report highlights the importance of private schools in educating India’s children. It provides details on the size of the sector, deep-dives into the challenges and outlines potential reforms to ensure improved learning outcomes for students. Specifically, the report stresses on two key challenges that need to be addressed urgently:

Under-regulation of learning outcomes
73% of parents believe their children will receive a quality education and have better learning outcomes in private schools. However, in the absence of a standard metric to measure learning outcomes, it may be hard for them to judge how much their children are learning in school in absolute terms, or how good their school actually is in comparison to other schools in their neighbourhood that charge similar fees. Grade 10 and 12 board exam pass percentages, sometimes used as a school learning marker, do not cover 60% of India’s private schools which end at Grades 5 or 8. Subsequently, parents tend to choose schools based on proxies for learning like "English medium" or the "School Infrastructure".

The information gap that exists for parents also means that schools are less likely to invest in learning-focused, invisible improvements like teacher training and quality, and more likely to spend on things that are observable by parents but may not lead to much improvement in learning - like computer labs, or marketing that proclaims English medium instruction.

Over-regulation of inputs
The second barrier is the over-regulation of inputs and a lack of policy focus on learning. Input-focused regulations prescribing playgrounds, computer labs, teacher salaries, etc., tend to be contextually unfit for under-resourced low-fee schools which make day-to-day operations difficult for them. Extensive licensing requirements deter quality providers from entering the sector and limits competition. For instance, opening a private school in Delhi calls for 125 documents, and applications move through at least 155 steps within the Directorate of Education. The non-profit nature of the education sector also discourages high-quality providers from entering or scaling up. These regulations have a direct impact on the capacity of private schools to deliver high-quality education.

The report also dives into the five-pillar sectoral reforms that account for the above-mentioned challenges and can help improve learning outcomes:

Create a universal learning indicator to help parents compare learning performance across schools and make informed decisions
Develop a pragmatic accreditation framework that factors in constraints of low fee schools and state capacity to implement while focussing on learning outcomes and child safety                    
Establish an independent regulatory agency for the private school sector
Review non-profit mandate and existing fee regulations to attract investment and enable easy access to credit for schools
Strengthen RTE Section 12(1)(c) which mandates 25% reservations for underprivileged children to ensure more robust targeting and fee reimbursements
While the report focuses on private schools, many of the regulatory issues raised in the report are also relevant for the public education domain.

Tuesday, July 7, 2020

OVHcloud Launches Managed Web Hosting Offers for India Businesses


OVHcloud is responding to India’s rapidly growing digital economy by introducing a new all-in-one web hosting and domain names solution, to further its commitment to partners and resellers competing in the web hosting market. In addition to its extensive portfolio of Cloud solutions, OVHcloud offers small and medium tech businesses, regional web hosting service providers, and web and digital agencies a comprehensive suite of solutions with the best price-performance ratio to give them an edge in pursuing small office/home office (SOHO) and small and medium enterprise (SME) markets.

OVHcloud’s decision to provide its web hosting and domain names offerings in India to resellers and partners comes at a time where businesses are looking to accelerate or kickstart their digital presence upon witnessing the digital economy’s massive potential in the current digital-first world. It has been predicted that by 2021, digital transformation will add an estimated US$154 billion to India’s GDP, and increase the growth rate by 1.0% annually. Beyond Asia Pacific, the web hosting and domain name offerings are also available in Europe, Latin America and Canada, enabling OVHcloud to support international scaling and development.

A secure offer, a predictive price, a powerful plan

The addition of web hosting and domain names enhances OVHcloud’s Asia Pacific portfolio of solutions which already consists of Dedicated Servers and Public Cloud offerings. From the design of servers, management of datacenters to the orchestration of the fiber optic network, OVHcloud maintains the integrity of the entire chain in order to generate maximum value, ease of use and seicurity.

With a diverse set of tools, OVHcloud’s new offerings are easy to use and scale for a wide variety of users, ranging from small businesses to large multi-faceted organisations, making it simple for resellers and partners to support professional websites, blogs, online retailers – any project that needs the support of the cloud to launch and scale.

In India, OVHcloud's web hosting offers guaranteed optimal online visibility and centralisation of all services, with the Performance Hosting package catering to web agencies, developers and resellers in particular. Designed for the most complex or growing web activities, including multi-sites or ecommerce sites, the Performance Hosting package allows the easy adjustment of resources to manage the most demanding projects on an ad hoc basis, using the Boost option or permanently leveraging the four performance levels.

These adjustments ensure users always have the resources guaranteed to help to absorb peak loads. In an all-inclusive offer with content delivery network (CDN), structured query language (SQL) and SSL, the Performance offer will support the development of online stores, web agencies and developers, small and medium enterprises, software as a service (SaaS) publishers, resellers and corporate websites. The high performance and ultra-competitive hosting include unlimited monthly traffic, anti-DDoS protection, free domain name for the first year, free Let’s Encrypt Secure Sockets Layer (SSL) certificate, choice of four content management system (CMS) modules and the following features:

1 free domain name
500 GB of disk space
Boost Option
Up to 1000 email addresses
Optimised for WordPress, Joomla, Drupal and Prestashop

An idea, a project, a domain name

Every web project starts with a domain name that is included* across all hosting options. With over 800 extensions available (generic, thematic, geographic), professionals and distributors can build a project in their own image. They also benefit from OVHcloud's security expertise to safeguard their digital identity and protect against fraudulent transfers.

Additionally, the ultra-competitive price and the absence of hidden fees upon renewal makes OVHcloud domain names the ideal offer to optimise the lifespan of online projects. Advantages of OVHcloud domain names include:

Domain Name System Security Extensions (DNSSEC): protection against cache poisoning (Domain Name System (DNS) server poisoning)
Easy Redirect: simplified implementation of a redirection from your domain name to a social network, for example
DNS zone management for greater flexibility and customisation
Renewal without hidden fees
For Indian users, OVHcloud will provide local extension i.e. “in” as a TLD (Top Level Domain) for businesses looking to create country-targeted websites; Will be available at US$ 10.49 (ex. GST) per year.
OVHcloud will also provide SLDs (Second-Level Domain) such as .co. in, firm.in and .ind.in

Since 1999, OVHcloud has established itself in Europe, North America and Asia Pacific as the Cloud alternative, perfecting an open, reversible and transparent model that places freedom of choice and data protection at the heart of its priorities. Today, the European leader in Cloud solutions powers more than 3 million websites and 18 million applications in its 30 data centres around the world, with strict respect for the digital sovereignty of each of its users.

OVHcloud also supports local customers with Sales, Research & Development and Support teams based in Bengaluru.

*Free domain name offered for the first year on all hosting offers

About OVHcloud

OVHcloud is a global player and the leading European cloud provider operating 400,000 servers within its own 30 data centres across 4 continents. For 20 years, the Group has been leveraging an integrated model that provides full control of our value chain, from designing our servers to managing our data centres through to orchestrating our fibre-optic network. This unique approach enables OVHcloud to cover, independently, the full spectrum of use cases for our 1.5 million customers in more than 130 countries. OVHcloud now offers customers latest-generation solutions that combine high performance, predictable pricing and full data sovereignty to support their unfettered growth. 

Wednesday, September 2, 2009

Major slice of Web ads goes to social networking sites

About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report.

The report by analytics firm comScore underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.

It also illustrates the increasing competition between social media sites and established Internet companies like Yahoo Inc and Time Warner Inc's AOL which have long billed themselves as the top online destinations for brand advertisers.

The study by comScore, released on Tuesday, said social media sites represented 21.1 per cent of US Internet display ads in July, with MySpace and Facebook accounting for more than 80 per cent of those ads.

"Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle," said Jeff Hackett, senior vice president of comScore.

According to comScore, AT&T Inc, Experian Interactive and IAC/Interactive Corp's Ask Network were the top three advertisers on social networking sites in July.

While social media sites have enjoyed a surge in popularity in recent years -- Facebook is now the world's fourth-most visited Web site -- some observers have questioned whether the sites can be effectively monetized.

Because the content on social media sites is created by users, and could therefore prove racy or offensive, some have questioned the willingness of marketers to place their brands alongside that content.

"They are sensitive to some extent, but nowhere near to the extent you might think," Sanford Bernstein analyst Jeff Lindsay said of advertisers.

The price of placing ads on social networking sites is significantly less than on a Web portal like Yahoo or AOL, said Lindsay. The vast amount of Web pages available on social networks means that advertisers can purchase a massive volume of ad impressions at bargain prices.

The strategy may not be ideally suited to smaller marketers, or advertisers seeking a direct response from their ads, said Lindsay.

"For big, national brands it works just fine, just like TV," said Lindsay. "It's a huge, huge volume game."

Agencies

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