Global Consumer Electronics Giant Hisense to Introduce Next Gen Tech Products in India

Next Gen Tech Products

* Announces the launch of its range of QLED, UHD & Smart televisions on August 6th on Amazon, Flipkart, TataCliQ and Reliance Digital

* Aims to upgrade buyers with entire 4K range having Dolby Vision and Dolby Atmos technology

* Also plans to bring in Laser TV, 8K Dual Cell TVs along with UHD, Intelligent ACs with Wifi and premium refrigerator in India at enticing prices

Hisense, a leading consumer electronics and appliance manufacturer of the world is entering the India market with a range of products including next generation technology display products like 100” Laser TV, 86” 8K TVs, Dual Cell QLED TV & OLED TV. Besides these futuristic technology products, the brand will be launching its range of QLED, UHD and Smart televisions on August 6th on Amazon, Flipkart, TataCliQ and Reliance Digital followed by Intelligent ACs and premium Side by Side Refrigerators this year.

Known for its glorious 51 Years, Hisense is a global technology leader and has recently acquired the premium European brand Gorenje and leading Japanese brand Toshiba TV in addition to existing portfolio of brands with an aim to expand globally. With both Hisense and Toshiba, the Hisense group is targeting 40 million TV sales aiming at number two position globally. The brand is operating in over 160 countries and is committed to continuous production innovation with 14 Intelligent manufacturing bases and 18 R&D hubs across the globe. The brand also invests 5% of its revenue back into R&D every year. Sports has also been one of keen area of association for the brand and has been associated with FIFA World Cup, Australian Open, Red Bull F1 Racing, UEFA Euro Championships etc and is also the official partner of UEFA Euro 2020.

Speaking about the launch, Mr. Rishi Tandon, COO Hisense India said, “We are extremely excited to be a part of one of the biggest growing markets in the world. Our goal is to become an aspirational premium brand offering niche, innovative products and solutions at very competitive prices. Our new Made in India range of Smart & 4K televisions are fully loaded and enhancing consumer delight to make their life better will be a key focus area for us. Our products offer uncompromised quality with a seamless, smart and enjoyable viewing experience.”

Hisense will be launching next generation TV Products including Laser TV’s, World’s first DUAL CELL TV products by end of the year. The brand will also be bringing in a range of Toshiba TVs next month.  Apart from the smart television range, Hisense Group will also introduce its Air Conditioners range with intelligent health filters with smart cooling and big capacity refrigerators in French door concept which is currently out of reach due to limited options for the consumer.

The upcoming new Made in India television series of Hisense Amazing 4K LED TV are specially designed, manufactured and packed with innovation and top-notch technology features based on feature insights from the Indian market at the most competitive price points. In collaboration with Dolby, Hisense 4K TVs will be equipped with Dolby Vision & Dolby Atmos for full immersive & engaging cinematic experience.  Dolby Vision, the advanced form of HDR with its Frame by frame processing to brings out the ultimate brightness, color and contrast on screen. Moving audio on screen of Dolby Atmos transports you to the middle of action for a breathtakingly immersive experience The Quantum Dot technology in the TV’s create huge amount of color combinations to present stunning picture quality and Full Array Local Dimming with more dimming zones for better contrast ratio and a bezel-less slim design identity across entire range.

The entire range of Hisense televisions come equipped with the official Android TV 9.0 PIE operating system and official Google Play Store app preloaded giving access to 500,000+ TV shows and movies. The entire range has a Built-in Google Assistant and Built-in Chromecast for a seamless casting of any HD or Full HD content on the big screen.  The range also comes with One touch access feature on the remote, the applications Youtube, Netflix, Disney+Hotstar, Prime Video can be easily browsed through the press of a button.

Starting with Hi to Hisense campaign, the entire range of 4K & Smart televisions will be available online on Amazon, Flipkart, TataCliQ and Reliance Digital starting August 6, 2020.  As an introductory celebration offer and as reinforcer of its confidence on product quality, the brand shall be offering 5 Year warranty on the panel along with certain inaugural discount over its normal operating prices for the first three days of launch i.e. from 6th to 9th Aug 2020.

To ensure consumer delight, the brand shall be ensuring that its service is readily accessible with fast response time and a wide cover having network across more than 18,000 pin codes with 400+ service centers.

Hisense Group has regularly been awarded at international platforms for their product innovation and leadership. The brand received 8 awards in the beginning of 2020 at CES including CES 2020 TOP PICK, Best of CES 2020 for its premium range of LED and Laser TV and Best Fridge Freezer and Induction hob by Trusted Review.

About Hisense

Hisense is global technology leader in manufacturing premium televisions with an impeccable track record of providing top quality products. It is known for its glorious 51 Years of Global Trust and Innovation worldwide. Striving to push the boundaries of innovation and working tirelessly on the research and development, it is one of the world’s leading television manufacturers. Hisense is a leading TV brand worldwide and is also the leading TV brand in countries like Australia, USA, Japan, Mexico and South Africa. Hisense is having footprints globally with presence in over 160+ countries having 14 manufacturing facilities located including countries like Mexico, Slovenia, Serbia, Mexico, Czech, South Africa etc. The group is committed to continuous innovation with 18 R&D hubs across the globe and invests 5% of its revenue back into R&D every year with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.

Dell likely to send more work to Asia

Since the beginning of the slowdown, IT firms have been maintaining that India will benefit if firms try to cut costs. Now, there is evidence that it actually may be happening.

In a conference call, Dell’s Asia-Pacific and Japan head Steve Felice said there is an opportunity to shift more work to Asia and Dell will do it. In its third-quarter results announced, the US-based PC manufacturer’s tight rein on costs helped it post better earnings despite a sales slump.

Dell has invested heavily in its India and China factories. From Bangalore, it has built systems management capability and software for enterprise activity. While in China, it does design work and R&D. In addition, in Malaysia’s Cyberjaya, it does software development. “Our intention is to grow these,” said Felice. Elsewhere, Dell has announced job cuts.

“We don’t just service Asia out of these locations. They have worked well globally to the extent that there are opportunities to shift more work to Asia arise, we will do it... We are happy with the performance of these facilities to serve global needs and will continue to invest them depending on market conditions,” Felice said.

However, he said the growth in Asia was not necessarily linked to the cost-cutting in the US and was in response to the growth in other parts of the world.

Felice said there was decline in overall IT spending in Asia-Pacific and Japan. Dell had weathered it and grown. Terming India’s growth as outstanding, he said the country had witnessed 77% growth in unit terms and 48% growth in revenues for Dell in the third quarter.

For China, growth was up 44% in unit terms and 18% in revenue terms. “We are extremely committed to India,” he added. The surge in growth has primarily come from consumers and the small.

Source: Times News Network