Epson, a world leader in digital
imaging and printing solutions has announced the launch of PictureMate PM520,
an upgraded and improved version of the super successful photo printer,
PictureMate PM245. The PictureMate PM520 offers borderless photo printing up to
5x7” & printing with border up to A5 size. The product is perfect for small
photo studios as well as tourist photographers looking for instant prints due
to its portability, and fills in the requirement of printing 4x6, 5x7 & A5
prints. The product is wireless and supports WiFi and WiFi direct along with
other Epson connect features. The printer consists of a 2.7” LCD screen and
supports connectivity with an SD Card. The new printer comes with an optional
battery and a warranty of 1 year or 13,000 prints (whichever comes first).
Epson entered the instant photo printing market a decade ago
with PictureMate PM100 which was mainly targeted towards home/personal use. The
product quickly became popular amongst small photo studios and tourist
photographers. The acceptance was understandable given that printing of
passport photos and colour photos were not done in-house by the photo studios
but were instead done in labs and then sent back to the photo studios. With the
introduction of the PictureMate printer from Epson, photo studios could print
photos in-house which reduced the output time to deliver the final product to
the customer. This difference lead to a vast increase in business for photo
studios. Even when it came to instant photos at tourist locations, various
products were tried & were not up to the mark when it came to quality of
pictures produced. PictureMate brought in superb quality of prints with ease of
maintenance & low cost of print. The market for instant photos at tourist
spots flourished rapidly thereby creating a livelihood for a huge number of
people.
Industries have evolved and become fast paced. Photo studios are
interested in servicing their customers faster. Even at tourist locations,
customers want instant printouts of their photos rather than coming back at a
later time to receive the final photo print out. Considering the requirement of
the market for instant photo printouts, the PM520 is a rugged, compact and
portable printer that can be used by photo studios and photographers at tourist
locations for instant photo printouts.
Commenting on the launch, Siva Kumar, General Manager,
Inkjet Printers said “We are excited to announce the launch of our new
PictureMate printer – PM 520. We have recognised the need for an upgrade from
PM245 in the market, and through PM 520, we aim to fulfil the requirement for
printing 4x6, 5x7 & A5 outputs in studios & tourist locations while
keeping the product handy & compact”.
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