Toyota Kirloskar Motor Forays into the Compact SUV Segment with its Youngest SUV “Toyota Urban Cruiser”

Forays Into Compact SUV 

* Slated to be launched in India this festive season 

* Aimed at fortifying the brand’s strong presence in the SUV segment

Toyota Kirloskar Motor (TKM) today announced its much awaited entry into the compact SUV segment in India with the all-new Toyota Urban Cruiser- Toyota’s youngest SUV. A unique offering from Toyota in India, the new Urban Cruiser exudes an ‘Urban Standout Appeal’ for those who love to ‘Travel in Style’. The Urban Cruiser would endear itself to the discerning customers who are seeking more from a compact SUV. The company will launch the compact SUV in its India line-up during the festive season to cater to the growing demand for compact SUVs in India.

Commenting on the foray into the compact SUV segment, Mr. Naveen Soni, Senior Vice President, Sales and Services, TKM, said, “We are very excited to announce our plans to launch the Toyota Urban Cruiser this festive season. With a customer-first approach, TKM has always endeavoured to fulfil the aspirations of its customers with timely introduction of new products and the Toyota Urban Cruiser is another such effort to satisfy the evolving customer needs.  Also, we hope that the Urban Cruiser gives us an opportunity to welcome a new set of customers who not only aspire to own a Toyota SUV early in life, but would also like to experience Toyota’s global standards of sales & after-sales services. We will share more details about the car and the launch in the days to come”.

All New CRETA Establishes Supremacy Records Over 55 000 Bookings

* All New CRETA dominates India’s SUV landscape - Becomes India’s Best-selling SUV for two consecutive months in May and June 2020

* Most enquired and searched car on Hyundai ‘Click to Buy’ with 30 % enquiries and 76% bookings 

* Diesel models constitute 60% of bookings, indicating strong customer sentiment for Hyundai’s advanced Diesel BS6 technology

Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest exporter since inception continues to receive overwhelming response for its recently launched All New CRETA – The Ultimate SUV that has now recorded more than 55 000 Bookings. 

Commenting on the achievement, Mr Tarun Garg, Director(Sales, Marketing & Service), Hyundai Motor India Ltd. said, “Ever since its launch in 2015, CRETA has been a benchmark in the industry, a household name that has represented distinction and success for over 4.85 lakh valued customers. With the launch of All New CRETA in March 2020, Hyundai has once again redefined SUV leadership in the segment and established its supremacy, recording over 55 000 Bookings and more than 20 000 Happy Customers in just 4 months. This achievement stands testament to All New CRETA’s superior looks, feature rich package and dominant performance that has won hearts across India, even during these trying times.”

All New CRETA established its leadership in the SUV segment by attaining highest sales in the month of May and June 2020. The contribution of Diesel in the All New CRETA bookings continues to increase and is now 60% of the total bookings received, indicating a strong demand for Hyundai’s advanced and globally proven Diesel BS6 Technology. The All New CRETA is also the most researched model on India’s First and Most Comprehensive end-to-end Car Buying Platform ‘Click to Buy’ with over 30% customers enquiring about All New CRETA.

A bestseller in its segment, All New CRETA has consistently been the most admired and preferred SUV in India, with customers opting for its ultimate features such as

-          Voice Enabled Smart Panoramic Sunroof

-          Drive Mode Select

-          Traction Control Modes

-          Bose Premium Sound System (8 Speakers),

-          Auto Healthy Air Purifier with Digital Display

-          Paddle Shifters

-           Ventilated Seats

Further, All New CRETA offers a thrilling drive, powered by Hyundai’s new 1.4 l Kappa Turbo GDi Petrol (BS6) engine with 7DCT (Dual Clutch Transmission) gaining immense popularity among buyers. All New CRETA also offers customers complete peace of mind with WONDER Warranty Options - 3 Years/unlimited kms or 4 years/60 000 kms or 5 years/50 000 kms. 

GM's Hummer now a likely target of Chinese

General Motors may sign an agreement for the sale of the Hummer sport-utility vehicle business to Sichuan Tengzhong Heavy Industrial Machinery Co based in Chengdu, China this week, said two people familiar with negotiations.

The China firm's executives are expected to arrive in Detroit early this week for more negotiations with GM. Meanwhile GM's advisers are recommending the board consider spurning a German-backed sale of its Opel unit to retain a bigger presence in Europe and Russia.

Agencies