Times Network Pays Tribute to the Galwan Martyrs with Special Documentary -‘Gallantry at Galwan – A Tale Of Valour’ on 'I' Day

Saluting the brave Galwan valley martyrs, Times Network, India's premium broadcast network, releases a special documentary, ‘Gallantry at Galwan – A Tale Of Valour’ this Independence Day. Marking two months to the deadly Galwan clash which witnessed the heroic sacrifice of 20 brave soldiers, who valiantly fought the Chinese transgression into the Indian territory, the special documentary scheduled for telecast on August 15, at 1:00 pm on TIMES NOW, TIMES NOW WORLD and Mirror NOW brings forth the story of grit and raw courage of these soldiers.

The 45-minute-long succinct account of factual events that took place in the intervening night of June 15-16 in the Galwan Valley of eastern Ladakh, the documentary analyses the bloodiest engagement between Indian and Chinese troops in 45 years and aims to inform the viewers about the history of ongoing border dispute between the countries and reflects on how tensions unfolded over the years. Accessing high technology tools like 3D graphics and Google Earth studio, the documentary brings a comprehensive narrative of the circumstances that led to the fatal face-off and how men of 16 Bihar Regiment crushed the Chinese aggression.

Presenting viewers a well-researched account of the battle, the documentary features important voices from the Defence Forces and eminent Historians including Meera Shankar, Former India's Ambassador to the United States of America, Deep Pal, Non-resident Fellow at NBR, Lt Gen PJS Pannu, Ex Goc XIV Corps, Maroof Raza, Consulting Editor, TIMES NOW and Strategic Affairs Analyst, Nitin Gokhale, Author and Strategy Affair Expert, Maj Gen Sheru Thapliyal, Ex GoC, 3 Division, P. Stobdan, Expert on Indian Foreign Policy and National Security, Sim Tack, Chief Global Analyst, Statfor and Claude Arpi, Tibetologist and Historian.

Vivek Srivastava, President - Strategy and Business Head, News and English Entertainment Cluster, Times Network said, “Celebrating India’s undying spirit, ‘Gallantry at Galwan– A Tale Of Valour’ is our tribute to the selfless brave soldiers, who lost their lives in the line of duty. The Galwan Valley clash was a violent strike that changed the equation between two countries. Bringing an accurate account of the battle and the decade long territorial dispute between India-China, the documentary is an essential viewing for every Indian citizen, as it unravels every crucial aspect of the border dispute.”

Why couldn’t decades of martyrdom and truces, settle the Indo-China border dispute till date? Watch Gallantry At Galwan – A Tale Of Valour this Saturday August 15, at 1:00 pm and repeat on August 16, at 10:00 pm on TIMES NOW, TIMES NOW WORLD and Mirror NOW.

Dettol & PVR Cinemas Come Together to Enable ‘Safe and Hygienic’ Movie Viewing Experience

Dettol, the leading germ protection brand, today announced its partnership with PVR Cinemas, India’s largest and the most premium film exhibitor. The partnership will help create a safe, hygienic, and enjoyable movie viewing experience for its customers once the cinemas can open in accordance with government guidelines and permissions. Adhering to the ‘new normal’, the partnership program will enable & develop enhanced cleaning and sanitizing protocols for the guests across 175 properties operating in 70 cities across the country.

Research by Global monitor indicates that consumers have heightened hygiene concerns when venturing outside the comfort of their house, and trust in cleanliness standards will be critical to restarting any business operations. Therefore, it has become highly critical for industries to implement an effective system to ensure standardized hygiene practices to protect oneself and others from this pandemic.

Commenting on the partnership, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, “Even as the lockdown conditions get progressively eased, the Indian consumers concern on germs exposure and desire for protective measures remains very high. As India’s #1 trusted brand for germ protection, Dettol is pleased to partner with PVR for a safe return of the Indian families to a cutting-edge cinema viewing experience.  Our aim is to partner meaningfully together with PVR to provide best in class Dettol germ protection – proven Dettol products to be used in expert vetted protocols so that the consumer is reassured and confident of a safe and hygienic viewing experience.”

Commenting on the partnership, Mr. Gautam Dutta, CEO, PVR Cinemas said, “We have spent the last few months brainstorming amongst ourselves and with the world leaders in our industry to come up with best and safest practices for our customers to return to the movies. Having left no stone unturned in ensuring their well-being across all levels, we are pleased to partner with Dettol to guarantee an even cleaner and safer viewing experience. We are positive that the people would enlist the same trust in us as they have in the past decades of our relationship with them.” 

PVR Cinemas will implement stringent hygiene protocols, social distancing and food safety measures, along with minimal human contact across all touchpoints.  All employees will be undergoing health screening daily and fortnightly; and will be wearing PPE gear, face masks, gloves and face shields for extra protection. Further, the entire premises undergo an EPA approved complete ULV sanitization process at regular intervals which helps in coating the surface with anti-microbial layers with electrostatic machines for up to thirty days.

Over 80 years, Dettol has been the trusted partner of health, for millions of mothers across the country, to protect their family by preventing illnesses and infections. In the ongoing battle to contain the spread of COVID-19, Dettol has been instrumental in driving behavior change and the adoption of recommended hygiene practice across India. As a hygiene leader and No. 1 germ protection brand, Dettol continues to drive the organizational purpose and fight in action- to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world.

Inspiring Film Shot in Inspiring Circumstances for Mamaearth Post Lockdown in June 2020

On the 12th and 13th of June, Mamaearth completed its first marketing campaign shoot post the COVID-19 lockdown. One of the very few proper campaign shoots that have managed to take place since the lockdown, this shoot is a great example of how we are slowly coming back to normalcy, albeit with precautions. 

With the end of the lockdown, a new phase in the COVID-19 pandemic is upon us. The virus still lurks but restaurants and malls are reopening with safety precautions in place, people are venturing out of their homes with masks and hand sanitizers. This new phase has brought a sense of optimism in people and businesses alike. While businesses are opening up in different ways and in differing speeds, brands like Mamaearth are showing us the way forward in what will be the new normal for the marketing and advertising industry. 

With the launch of their new “Goodness Inside” campaign, Mamaearth has set an example of how brands can navigate this difficult environment and still produce purposeful content for their consumers. As soon as the lockdown ended, they went ahead with the shooting of the “Goodness Inside” film. Conceptualised by Korra Worldwide and shot by Flying Boots Production by Nitesh Gulaniya, the shoot was completed over a period of 2 days with a 40-member crew and multiple actors including a dog and a baby! The film has become an exemplary instance of how a full-fledged production can take place while complying with the Government regulations completely. 

Since its inception in 2016, Mamaearth has stood by the promise of honesty and goodness in everything they do. Through this campaign, they want to extend the thought of “goodness is a choice” and “goodness inside” to its millennial consumers. It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift. It is simply a choice that you make every day, just like the choices Mamaearth has made. Mamaearth products are made from the best of nature, and have no toxins, no harmful chemicals, no animal testing, no plastic impact.

The main video of 1-minute shows multiple situations where people can make good choices in their daily lives to make the world a little better. And with each little choice, we head towards a much better future. This video will be followed up by multiple smaller edits focusing on one situation and one category of products from the brand.

While there were certain challenges in terms of limited number of crew members and the requirement of a much bigger shoot space, that did not deter Mamaearth and the production house from shooting this inspirational film. All necessary precautions were taken to ensure the safety of those involved in the shooting. This included checking the travel history of everyone who entered the set and the use of PPE kits, gloves and masks. All the equipment was sanitized before it was brought to the set. The production house had employed 3 spot boys only for the job of sanitizing everything on the set after every 15-20 minutes! The crew members were requested to bring food from home and use their own cars or cabs that belonged to the production house and were sanitized every day. There was a doctor and an ambulance available on the location for any emergency medical assistance.

The launch of this film has proved that the current crisis is not a limitation but a new opportunity to work more efficiently. To pull out a film in a situation like this is as inspiring as the film itself! 

Link of the film shot- 

Youtube- https://www.youtube.com/watch?v=YROZybuYGUE

Instagram-https://www.instagram.com/p/CCcma_nB2fD/?igshid=1e1mvpn6zxaoo

Facebook-https://www.facebook.com/Mamaearthindia/videos/305801094159086/

Muthoot Finance Launches ‘Sunheri Soch’ Radio Campaign By Amitabh Bachchan

Muthoot Finance, India’s No.1 Most Trusted Financial Services Brand and India’s largest gold loan NBFC has entered into a unique partnership with RED FM, one of India’s largest and much awarded private radio networks to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of various common men & women who dreamt big and made their dreams come true by availing gold loans from Muthoot Finance.

Sunheri Soch aims at encouraging and educating masses about actively adopting gold loans and realising their dreams. The campaign is a series of inspiring, real-life stories of common people who took a gold loan from Muthoot Finance and moved ahead in life. Muthoot Finance’s brand ambassador Shri Amitabh Bachchan beautifully narrates these stories in an all-new avatar. As part of this campaign, a melodious Sunheri Soch anthem was launched with Red FM’s top RJs saluting the courage of these successful people who have achieved their dreams in highly challenging circumstances. Sunheri Soch is a celebration of their achievement, and Muthoot Finance is proud to be a catalyst in this journey of millions of Indians.

Commenting on the association, Mr. Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold & just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

Mr.Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance added, “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

Commenting on this association, Ms. Nisha Narayanan, COO & Director, Red FM and Magic FM said, “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

Ms.Ruchi Mathur, Senior VP, Mindshare said:

“Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can”,

About Muthoot Finance:

Muthoot Finance is the flagship company of The Muthoot Group which has 20 diversified business divisions. With 5000+ branches, the Group serves over 2.5 Lac customers every day. Muthoot Finance is also India's largest gold loan NBFC and India’s No.1 Most Trusted Financial Services Brand, according to the Brand Trusted Report. It is a reputed ‘Systemically Important Non-deposit taking NBFC’. As part of the core business, Muthoot Finance provides loans secured against household gold jewellery at highly affordable rates and amazing product features. Globally, the Group has presence across, USA, UK, UAE, Costa Rica and Sri Lanka. In the recently announced financial results for FY20, Muthoot Finance posted a record Net Profit of Rs. 3,168 Crores (a 50% growth over FY19). The Consolidated Assets Under Management (AUM) grew by 22% for the same period and stood at Rs. 46,800 Crores.

Will MySpace slash 30% of US staff?

US Internet social networking giant MySpace said Tuesday it would cut 500 jobs, nearly 30 per cent of its domestic staff, in a restructuring aimed at boosting efficiency.

MySpace, a unit of media magnate Rupert Murdoch's News Corporation, said it was cutting payrolls "as part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business."

The restructuring plan affects all US divisions of the company and the round of job cuts will lower the domestic workforce to 1,000 employees, it said in a statement.

"Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company," said Owen Van Natta, MySpace chief executive.

"I understand that these changes are painful for many. They are also necessary for the long-term health and culture of MySpace. Our intent is to return to an environment of innovation that is centered on our user and our product."

Van Natta, who was named MySpace CEO in April, was a chief revenue officer and vice president of operations for Facebook when he resigned from the rival company in early 2008.

Facebook's popularity has soared amid a surge in social networking in the United States.

Facebook was the top social networking site when ranked by total minutes for the month of April, showing a gain of 700 per cent from a year earlier, according to a recent study by Nielsen Online.

MySpace was in second place, with its total minutes declining from 7.3 billion in April 2008 to 5.0 billion in April 2009.

Agencies