Wynk Rewind Is Now Live; A Look At India’s Favorite Music In 2022

* Personalised user experience tool features top artist, albums, songs, playlists heard by listeners

* Telugu, Tamil and Kannada music fast gaining popularity while Hindi and English music recording stable growth

Wynk Music, India’s number 1 music streaming app by downloads and daily active users today introduced Wynk Rewind, a personalized user experience which features top artists, albums, songs, playlists, heard by the listeners during the year. In addition, Wynk also released its top lists for India and across the states highlighting top songs, albums, playlists, as well as most streamed artist on the platform.

Wynk Rewind, curated playlist will be integrated with social media platforms and easy to share with friends and family. The app will create over 100 million personalized lists customized to every listener who has streamed a minimum of 20 songs on Wynk in 2022.

Speaking on the launch of Wynk Rewind, Adarsh Nair, CEO – Airtel Digital said, “We are delighted to introduce Wynk Rewind to our customers. As one of India’s leading music streaming platforms we have had a ring side view of what India is listening to. With Rewind, we have captured the mood of the listeners at various time in the year and brought user insights together to encourage transparency for the artists who now know, where their songs were played and the journey of their top songs. Wynk is committed to leverage technology to enable independent and regional music artists across languages to showcase their music to India and the World.

Wynk Rewind – Highlights from 2022

Languages - Regional music share up from 38% to 54% driven by rising interest in Telugu, Kannada and Tamil Language music. Hindi and English music share stable

Top 3 songs –

Album                                     Language

Kesariya – Brahmastra                Hindi

Arabic Kuthu                             Tamil

Pasoori                                    Punjabi

Top Global Album – Proof by BTS

Most Popular Indian Artist, Independent – Aditya A, Chand Baliyan

No. of independent artist on platform – 303, up 200% from August 2022 when Wynk Studio was launched

Songs made by independent artists on the platform – 515

Top Genres – Indian Pop ceded space to World music

Average hours spent on the platform per month – 110 with a daily average of 3.8 hours

In 2022, Wynk launched ‘Wynk Studio’, India’s largest music distribution ecosystem for independent artists. The studio has signed up more than 300 artists on the platform from India, Singapore and the US with over 500 published songs. Music created by these independent artists is getting recognized with Pratik Gandhi’s “Mashoor Banegi” featuring amongst Top 200 songs streamed on Wynk in 2022. 

Wynk in 2022 expanded accessibility across platforms enabling users to listen to their favourite songs on Android Drive Mode, Android Auto, SIRI, Apple Car Play, Google Nest, Apple Watch, and Google Assistant. Wynk also announced strategic partnership with WMG, Facebook, Snapchat and Rapido which has improved portfolio of songs as well as access.

The Wynk Music journey:

Sept 2014: Launched in India; crosses 1 lakh downloads in 4 days

Feb 2015: Crosses 5 million app downloads

June 2015: Launches Data Save Mode

Nov 2015: Crosses 12 million installs

Jan 2016: Introduces MP3 Player Function- Plays Local MP3 file

Mar 2017: Crosses 50 million installs

Jan 2018: Crosses 75 million install

Dec 2018: Voted India’s most entertaining app on Playstore

Jan 2019: Crosses 100 million installs

Aug 2022: Launched Wynk Studio

For more details visit https://studio.wynk.in/

About Airtel - Headquartered in India, Airtel is a global communications solutions provider with over 500 Mn customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud based communication. For more details visit www.airtel.com/