Each year, approximately 68 milliontonnes of food is wastedin India,and big occasions such as weddings are a major contributor. According to some reports,a staggering 40% of food gets wasted during a wedding.
The Robin Hood Army is a zero-funds volunteer organisation that works to get surplus food from restaurants and communities to serve the less fortunate. Their volunteers, popularly known as “Robins”, are largely studentsand young workingprofessionals who work in theirfree time to contribute to the mission.The less fortunatesections of societythe Robin Hood Army serves include homeless families, orphanages, patients from public hospitals and old age homes.
Robin Hood Army collaborated with Dentsu Creative and conceptualised #ExtendedGuestList, a platform(soon to be launched) that empowers people to proactively stop food from being wasted at weddings and other occasions. The idea is based on a very simple premise - while you plan for the biggest event of your life, we encourageyou to also proactively plan for the possible food wastage at your wedding with the help of Robin Hood Army. With #ExtendedGuestList every person who gets excess food from a wedding or an event becomes a part of the extended guest list, in a manner of speaking.
Robin Hood Army is also looking at launching a platform on their website named #ExtendedGuestList wherein you can ?ll up a simple form with detailslike your name, wedding date, city, contact number etc. and the “Robins” from Robin Hood Army will get in touch with you to help you plan for possible food wastage at your wedding and other occasions.
To launch the #ExtendedGuestList platform with maximum impact, the Robin Hood Army with the help of DentsuCreative partnered with recently marriedcelebrity- Hansika Motwani, whose wedding was the talk of the town. When the team reached out to Hansika, she readily agreed not only to partner with Robin Hood Armybut also invite some kids to her wedding to enjoy the feast and spread the word about this noble initiative.
Robin Hood Army announced the association with Hansika by releasing a teaser video, that showed the palpable excitement of the kids who were invited to Hansika’s wedding. Right after this teaser video was released, the #ExtendedGuestList was trending in India as the top Twitter trend.
On the successof the platform launch, Neel Ghose &Sanchit Jain, foundersof Robin Hood Army had this to say: “Robin Hood Army was founded on the principle of enabling every person to give back. And the #ExtendedGuestList is de?nitely a milestone in that journey. It is amazing to see celebrities come forwardand do their bit and we’re thankfulto Hansika Motwanifor leading the way! Not only were we able to feed children surplusfood from the wedding, but we now have a platform where anyone and everyone can save food proactively. We only hope that more and more people make their own #ExtendedGuestList for their weddings. To those who want to join us on this quest, I encourage you to volunteer with us!”
Shray Chawla, Senior Creative Director, Dentsu Creative added: “When Robin Hood Army approached us, and explained what they do, we knew we had to spread the word. Food wastage at Indian weddingsis something no one talks about and we wanted to make it part of the conversation, but in a unique way. I'm glad we were able to work together with the Robin Hood Army to bring this platform alive. And kudos to the entireteam for bringinga fresh perspective to food wastage.Here's hoping more and more peopleplan for an #ExtendedGuestList at their weddings, not just in India but also globally given the footprint of Robin Hood Army."
About Dentsu Creative
DENTSU CREATIVE India took the world by storm when it was declared the 'Agency of The Year' at the Cannes Lions Festival of Creativity 2022 - a ?rst-ever for India. It was nothing less than a historic hat-trick with DENTSU CREATIVE India also liftinga Titanium for the countryfor its ‘Un?ltered History Tour (UHT)’ Campaign in addition to bagging three Grand Prix - another ?rst, two Gold Lions and three Silver Lions - making UHT the most awarded work not only from India but globally.
Photo Caption: Recently married celebrity- Hansika Motwani, whose wedding was the talk of the town partnered with Robin Hood Army and invited some kids to her wedding to enjoy the feast and spread the word about this noble initiative of #ExtendedGuestList platform launched by Robin Hood Army.
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