A study undertaken by Sulekha, India’s leading tech-AI platform for expert services has unveiled interesting insights about demand for education and skilling related services in Indian cities.
This study is based on visits and searches by nearly 80,000+ consumers across top 8 Indian cities that landed on Sulekha in June 2021.
Key findings of the study:
· The Top 5 education and skilling related service categories that have seen a spike in online searches include Job Training, School Tuitions, Entrance Exam Coaching, Distance Coaching and Language Training.
· The top 5 cities that are leading in online searches across education and skilling related services include: Chennai, Bangalore, Hyderabad followed by Delhi and Mumbai.
· In Chennai, the top 5 education and skilling related services that are leading include Job Training, School Tuitions, Art & Science Colleges, Distance Education and Language Training. These services have grown by 234%.
· In Bangalore, the top 5 education and skilling related services that are leading include Placement Consultancies, School Tuitions, Distance Education, Competitive Exam Coaching and Art & Science Colleges. These services have grown by 167%.
· In Hyderabad, the top 5 education and skilling related services that are leading include Job Training, Entrance Exam Coaching, School Tuitions, Art & Science Colleges and Distance Education. These services have grown by 169%.
· In Delhi, the top 5 education and skilling related services that are leading include Placement Consultancies, Job Training, School Tuitions, Competitive Exam Coaching and Language Training. These services have grown by 123%.
· In Mumbai, the top 5 education and skilling related services that are leading include Job Training, School Tuitions, Distance Education, Entrance Exam Coaching and Language Training. These services have grown by 80%.
Satya Prabhakar, Founder & CEO, Sulekha, said, “It’s interesting to see the surge of online searches in education and skilling related service categories. The categories that are leading the searches are across various age groups, right from School tuitions, Entrance exam coaching to Job Training. According to a report by IBEF (Indian Brand Equity Foundation), by 2030, it is estimated that India’s higher education will adopt transformative and innovative approaches in Higher education.”
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