India’s First 3D LED Screen Launched at ‘Cinépolis Onyx 3D’ at DLF Place Saket, New Delhi

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit by attendance, today launched, ‘Cinépolis Onyx 3D’, a revolutionary ‘Onyx’ LED technology supporting 3D. The launch reaffirms the brands’ commitment to innovation and offering world class cinematic experience to its patrons. Powered by Samsung, the technology is equipped with advanced cinematic technologies that will transform the experience of ‘going to the movies’.

Cinépolis Onyx 3D LED screen will deliver the most advanced graphics and redefine the cinema viewing experience in India. By bringing the visual power of LED picture quality to the big screen, the new screen will offer viewers more powerful, compelling and memorable content. Backed by brilliant LED picture quality and an infinite contrast ratio, the LED screen will ensure movie clarity like never before.

Cinépolis Asia & Middle East, Managing Director, Javier Sotomayor, commented on the launch, “Since our inception in the cinema industry, we have endeavored to remain at the forefront of innovation and constantly introduce newer technologies. As Cinépolis expands its footprint in India, it maintains a keen eye on the latest digital innovations. We are delighted to once again revolutionise the movie experience with the launch of ‘Cinepolis Onyx 3D’ powered with 3D LED screens.”

The futuristic Cinépolis LED screen eliminates the need for projection-based systems, introducing remarkable enhancement to the movie viewing experience since the industry's commencement. It ensures HDR support, truer blacks, enhanced brightness and sharper sound.

Speaking on the occasion, Devang Sampat, Director – Strategic Initiatives, Cinépolis India, said, “We aim to introduce the most innovative cinema technology in our cinemas to bring movie magic into people’s lives. This new screen has the ability to showcase cinematic content with true black colors and the 3D version of Samsung Onyx truly elevates the experience – making 3D cinema content even more vivid and realistic.”

Cinépolis is poised to introduce innovations and offer unparalleled cinematic experience as it continues to create great moments for moviegoers. Cinépolis cinemas are armed with the latest technology and digital projection systems such as RealD 3D and 4DX, set to offer consumers the best in-cinema experience. The large legroom, a standard in all Cinépolis cinemas is designed to offer utmost comfort to patrons while they enjoy their movie. Uplifting the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a wide selection of gourmet food. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more.

Cinépolis India has created a strong footprint across 61 Indian cities with strong presence in major metros: Delhi, Mumbai, Kolkata, and Bengaluru. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.