Unity Technologies,
creator of the flexible, high-performance end-to-end development platform used
to create real-time interactive 2D, 3D, VR and AR experiences, today announced
a collaboration with Tata Elxsi to launch a Centre of Excellence (CoE). The CoE
will serve as a global innovation platform that brings together Unity
developers, researchers and industry stakeholders to encourage
knowledge sharing of best practices in digital transformation.
The Unity-Tata Elxsi
partnership is significant as it builds the single largest pool of Unity
developers in India. Despite economic fluctuations and market uncertainty, this
is a bright spark in the Asia Pacific region, As it continues to build
opportunities for augmented reality/virtual reality (AR/VR).
Unity reaches nearly 3
Billion devices around the world, and is used to author more than two thirds of
all AR/VR content, Tata Elxsi brings the integrated expertise of combining
Design, Technology and Content Development capabilities. With global design
centres, Tata Elxsi has been helping clients globally to create compelling
experiences and enhanced workflow for customers across industries. With Unity’s
expertise in futuristic technologies like AR/VR, combined with Tata Elxsi’s
turnkey capabilities, this Centre of Excellence will propel latest innovations.
The CoE will contribute to the continued growth that Unity has already
seen across sectors including architectural visualisation, film and
entertainment, automotive, engineering and manufacturing, as well as
government.
Quentin Staes-Polet,
Director South Asia Pacific, Unity Technologies, said, “Augmented and virtual reality
technologies are fast transforming how businesses innovate, collaborate and
communicate. The CoE in partnership with Tata, is testament to the success of
Unity’s platform and its developer ecosystem, not just for games, animation and
film, but across industries which are using AR/VR in innovative ways. In an era
where VR/AR applications are changing countless industries – from education, to
manufacturing, architecture and art – Unity is enabling the developers
of tomorrow achieve greater success today. We’re delighted to partner
with Tata Elxsi’s team, an established global leader in design and innovation”
Commenting on the CoE, Anil Sondur – Executive Vice
President, Tata Elxsi said, “Augmented and virtual reality
technologies are the next generation of computing. Tata Elxsi foresees usage of
these advanced platforms across various industries and verticals. Tata Elxsi is
already in a leadership position in the use of these technologies for several
industries and has used Unity as a development platform. This global
partnership will enable Tata Elxsi to support new applications for customers
across industries worldwide.”
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