As a homegrown company rooted to real issues in the country, JK
Tyre & Industries Ltd has been committed to contributing to the society,
including improving health and sanitation facilities in places that are most in
need of them. In 2016-17, the company
directed its efforts towards aligning with the Government’s Swachh Bharat
Abhiyan, setting up more than 1100 toilets in rural areas in 17
villages in the states of Rajasthan, Madhya Pradesh, Tamil Nadu &
Karnataka, wherein our manufacturing plants are located. Aimed at
alleviating the issue of open-defecation and raising awareness about the
related health and security benefits of using toilets among the people, JK Tyre
put its weight behind implementing a sanitation project in these villages.
JK Tyre officials put a check mechanism in
place to ensure the maintenance and upkeep of the newly-built toilets by
monitoring the conditions and water supply at periodic intervals. Regularly
engaging stakeholders, including beneficiaries and reputed NGOs helped in the
efficient delivery of sanitation services in the villages covered by the
programme.
Pradyumna Pandey, Vice President-HR, JK Tyre & Industries
Ltd, said, “We have
adopted an integrated two-pillar approach to address the problem of open
defecation, an important factor contributing to health problems, specially in
rural areas. We partnered with different stakeholders, including the
Government, to work towards removing inconveniences in the proper maintenance
of sanitation facilities, such as accessibility to water and hygiene in the use
of a toilet. Our aim is to work with the Government to establish easily
accessible individual household toilets in rural areas so that India can
become an open defecation-free nation by 2019. By building toilets in public
places, particularly in schools, we also wanted to address another important
issue that concerns security of girls and of their dropouts due to a lack of
toilets. JK Tyre will continue to extend this initiative to other areas that
lack such services.”
According to a report, about 23% of adolescent
girls drop out from school every year due to lack of basic sanitation
facilities. By providing basic amenities such as clean toilets and water, JK
Tyre aims to create a long-term sustainable solution to this issue.
Ramnath Batham, Sarpanch village Panchayat
Noorabad, Dist Morena, Madhya Pradesh, said, “it is matter of great pride for us
that our village will be open defecation free very soon with active support of
JK Tyre. Earlier, village elders & women use to face difficulties
more specifically during rains and sickness, while now it’s a thing of past
now. “
JK Tyre has been working to drive awareness
around the building and usage of toilets, and has invested in the construction
and renovation of school buildings, anganwadis, community centres and public
toilets to facilitate better sanitation facilities. The company plans to work
for the construction of around 2000 individual household toilets during FY
2017-18.
Part of the JK Organisation, JK Tyre &
Industries Ltd is a leading tyre manufacturer in India and amongst the top 25
manufacturers in the world with a wide range of products catering to diverse
business segments in the automobile industry. JK Tyre is the only tyre
manufacturer in India to be included in the list of Superbrand in 2017, the
sixth time the honour has been conferred upon the company.
JK Tyre has global presence in 100
countries across six continents, backed by production support from 12 plants -
9 in India and 3 in Mexico. Currently, the capacity across all its plants
is about 35 million tyres per annum. In April 2016 JK Tyre acquired Cavendish
India Limited from Birla Tyres. While acquisition added three modern plants to
its portfolio taking the total count to 12, it helped the tyre major foray into
the two/three wheeler segment as well.
Pioneers of radial technology, JK Tyre
produced the first radial tyre in 1977 and is currently the market leader in
Truck Bus Radial segment. With over three decades of technological innovation,
JK Tyre offers tyre for entire range of passenger and commercial vehicles,
starting from a 3 kg two-wheeler tyre to a 3.5 ton OTR tyre.
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