EljayInfratech has announced the entry of the
mouth-watering brand of sheer pleasurable indulgence - Patissez, for the first
time in India. After causing a massive worldwide sensation with its trademarked
wonder - The Freak Shakes, Australia’s trendiest Bistro, Patissez, has formally
joined hands with EljayInfratech, the Master Franchise, to expand its freaky universe
in the Indian subcontinent. Patissez is eyeing to satisfy foodies in Jaipur,
Mumbai, Delhi, Hyderabad, Bengaluru and Chennai and other major cities of the
country, in the months to come.
Patissez has now
set its sights on the dynamic, multi-cuisine capital of the world- India.
Indian Connoisseurs can expect Freak Shakes like the Pretzella, Muddy Pat, Bano
Freak, Fruity Freak and so on, as well as savoury items like Freak Burgers, and
Freakfast.
“The
transformation of the new age retail landscape in India with the F&B
industry sharing a third of the expected growth rate of US$ 1.3 trillion by
2020, has opened up a plethora of opportunities in the F&B space. With
hanging out in Café joints &Restobars becoming the latest trend amongst the
younger masses, there has been a sudden surge in the F&B industry not only
in metros, but in first & second tier cities across the country. This
healthy trend has positioned the F&B industry as one of the most
sought-after investment spaces today, and has inspired Eljay to take the
Patissez plunge”, says EljayInfratech’s partner and second generation
entrepreneur, Shreyas Asthana.
Asthana also added “Eljay has been into food
retailing for a decent number of years now. With the support of some
internationally-acclaimed experienced hands in the F&B industry, we have
taken a giant stride by bringing Patissez to India. Patissez has been the
pioneer of the Freak Shakes. We are thrilled to be associated with the brand
and are keen on covering the length and the breadth of the country very soon”.
No comments:
Post a Comment