Contextual
commerce is the next wave of commerce where consumers share and discover shoppable
products and buy the things they find, at the moment of discovery. The
advent of new technologies like mobile, apps, and social media — have changed
the way how merchants could accept and securely process customer payments. Merchants looking to offer customers
leading-edge payment options are now looking at new ways to enable customers
the ability to make purchases and payments wherever they happen to be
online, not just on a merchant’s website through contextual commerce.
The
app, called Sellfie, allows anyone to take a picture of an item, price it,
choose shipping options, and push a link to Twitter, Facebook, Instagram
as well as other platforms like WhatsApp to sell and collect payments.Citrus
managing director Amrish Rau said that even though Citrus has made it easier
for businesses to collect payments seamlessly on web & mobile, it now wants
to offer individuals and small businesses implement purchase opportunities into
everyday activities and natural environments through contextual commerce.
Apart
from enabling sellers to post and collect payments on multiple social networks
using buy buttons and payment links, the app also lets sellers chat with buyers
and complete the orders received from multiple channels all in one place.
Further the app has a one click simple on-boarding process that enables anyone
to start using Sellfie without any documentation.Addressing the need for both
buyer and seller comfort, Sellfie is designed in a manner where sellers can
collect payments anywhere by creating a unique payment link. Taking it a step
further, Sellfie’s unique model of escrow payments or “Buyer Protection
Guarantee” ensures that payments made by a buyer will be released into the
seller’s account only when the buyer receives the product.
Commenting
on the launch of Sellfie, Amrish Rau,
Managing Director, Citrus Paysaid, “Contextual Commerce is a new frontier
for commerce that is growing rapidly. With Sellfie, we will be able to offer a
complete commerce solution to help individuals and small businessescan sell on
social networks and instant messengers.We are trying to provide an avenue to
these sellers to setup their business online in 30 seconds with zero
documentation.
Anish Achuthan – Business Head, Sellfiesaid,
“Sellfie provides a real time chat platform for sellers and buyers on social
networks so that they can negotiate with each other.Sellfie will provide a
platform to more than one million individuals and small business onto its
platform in three years. We took our time bringing Sellfie into the market and
have invested time and effort to ensure that from the user interface to the
payment process, everything is simple, easy and organized – the idea is to help
individuals capture the businesses within their niche with zero commissions.”
With
Sellfie, the possibility of creating an online store presence for pretty much
anyone becomes an instant reality, revolutionizing Indian e-commerce by helping
small and micro businesses set up business online in 30 seconds with an
e-payment facility, a free website, integrated shipping and a host of other
services, all through a single platform.
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