Commenting on the same, Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India Pvt. Ltd. said, “As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience. We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India. We also see opportunities to nurture and build unique experiences in partnership with local content companies that have come together to give fans in India the best gaming and entertainment experience ever. This is the first time that we will be focusing on retailing our products through an ‘online only’ channel and we look forward to bringing the world’s most-loved gaming portfolio to Indian consumers through India’s largest and fastest growing online store Amazon.in”
“We are very excited to
be the partner of choice for Microsoft’s entire Interactive Entertainment
Business portfolio in India. We are the fastest growing eCommerce platform in
the country today and this partnership is a validation of the faith customers
and sellers place on our brand. This partnership gives us the opportunity to
forge deeper engagement with gaming enthusiasts across the country and aligns
with our vision of offering customers in India the widest selection at low
prices, fast and reliable delivery and a trustworthy shopping experience,” said
Mr. Samir Kumar, Director - Category Management, Amazon India.
With this announcement, Amazon.in
has also launched the pre-orders for Xbox One from today (August 6th)
that includes an exciting bundle. Consumers pre-ordering the Xbox One will get
the blockbuster game FIFA 15 for free. The Kinect bundle will include an
additional free game of Dance Central Spotlight. In addition, the first
1000 customers will also get special offers worth Rs. 10,000 which include Rs.
3000 off on purchase of a second Xbox One controller, Amazon.in Gift Cards
worth Rs. 1500, 2 free Blu-ray movies worth Rs. 2500 (The Amazing Spiderman 2
and Captain America: The Winter
Soldier), Rs. 2000 off on a selected range of speakers and Rs. 1000 off
on a selected range of backpacks.
As announced previously the Xbox One
will be available in India beginning September 23rd, 2014 priced at
INR 39,990 and Xbox One with Kinect will be available at INR 45,990. The Kinect
version will offer a number of games and entertainment experiences exclusive to
Xbox including gesture controls, biometric sign-in, Skype video calls and more.
According to Anshu Mor, Director – Interactive Entertainment Business,
Microsoft India, “This is a historic moment for Xbox in India. This unique
partnership and the launch of Xbox One will bring a colossal line-up of
exclusive blockbusters, the best multi-player experience and amazing
entertainment experiences like Game DVR, Twitch, Live TV Pass Thru, Snap on TV,
Skype, Voice commands through Kinect and Internet Explorer. We are also
committed to bring local movies, music and on-demand TV as part of our
entertainment portfolio for the Xbox Live service.
He further added “We will continue to support sales of Xbox 360 portfolio till 30th of August across our existing retail channels, post which the portfolio will become exclusive to Amazon.in. We also believe that Amazon India would offer consumers a great purchase experience and full assurance of getting a genuine console with warranty support in India.”
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