Software-as-a-service (SaaS) is playing an important role in changing the fundamentals of business for user companies and for SaaS providers themselves. These changes are part of a multi-year 'loop' cycle that reciprocates between users and providers, with each side influencing the other in unforeseen ways.
Mismanaging this 'endless loop of innovation' will prevent user firms from being able to derive real competitive advantage from SaaS, prevent SaaS providers from competing on an increasingly global stage and trap ISVs (Independent software vendors) from growing along with the global user IT market.
Understanding how each side influences the others and how to manage it effectively through changing market scenarios, is the key theme of 'An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014', the latest global research program developed and published by Saugatuck Technology.
On the launch of new study, Bruce Guptill, Managing Director of Research, Saugatuck Technology said, "The research shows us a combination of changing SaaS acquisition and adoption, both as a result of the global recession and as a result of the changing nature of SaaS itself. How users do business with SaaS is changing how providers develop and deliver SaaS and is changing how ISVs and other players will need to compete over the next several years. Failure to recognize and adapt to these changes will make it extremely difficult, and much more costly than it should be, for anyone to benefit from SaaS."
As the demand of SaaS is growing globally, the analysts expect that by year 2012, SaaS solutions is likely to become the de facto choice for the majority of user organizations that are replacing legacy applications or business systems as they reach the end of their useful lives or when driven by other important business considerations.
According to Guptill, by year 2014, SaaS and Cloud Computing will become an integral to infrastructure, business systems, operations and development within all aspects of user firms with variations in status and roles based on region and business culture. Prior to this time period, SaaS is likely to act as an important 'agent of change'.
Agencies
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