Sprite Turns Up The Heat With ‘Sprite Truth & Spice’, Bringing Celebrity, Food And Challenges Together

* Marking Sprite’s first foray into the game-show format, the series extends Sprite’s association with spice into a new world of celebrity entertainment and pop culture.

Link to the trailer: https://youtu.be/VtkdgQIMTDs?si=Ej_gBxd4fkrWd5t0

Sprite, Coca-Cola’s billion-dollar lemon-lime flavoured beverage brand, today announced the launch of Sprite Truth & Spice - an eight-episode digital entertainment series inspired by India's shared love for spicy food and authentic conversations. Designed for today's digital-first audiences, the series brings together celebrity pairings as they take on iconic spicy dishes through playful challenges, candid conversations and unscripted moments, turning everyday spice into a fresh pop-culture experience.

The series features an eclectic mix of personalities, including comedian Aaditya Kulshreshth, popularly known as Kullu, and travel creator Larissa D’sa; digital creator Shreya Kalra (winner of Lock Upp Season 2) with Rishabh Jaiswal; Indian cricketer Arshdeep Singh with Samreen Kaur; music producer and singer-songwriter Garv Taneja with Nandini Nayal (Gini); actors and dancers Shantanu Maheshwari and Shruti Sinha; Varun Sood and Vihaan Samat; stand-up comedians Swati Sachdeva and Gurleen Pannu; and Nayani Pavani with Mehaboob Dil Se.

Two episodes of Sprite Truth & Spice will be presented in association with Tinder, bringing together two brands that celebrate connection, conversation and shared experiences. The partnership adds a fresh cultural layer to the series, creating relatable moments that resonate with young audiences.

Sumeli Chatterjee, Category Head - Sparkling Flavours, Coca-Cola India and Southwest Asia, said, “Sprite’s crisp lemon-lime taste has always been a natural match for spicy food. Today, spicy is more than just a flavour; it’s a social experience, a challenge to take on, and a reason to come together. That’s 'Sprite Truth & Spice', a format built on truth-or-dare, our own love for card-games and a serious amount of spicy food. Viewers can expect unfiltered truths, confessions nobody saw coming, chaotic chemistry, and it all starts with a can of Sprite or Sprite Zero, bringing a refreshing twist to every spicy moment. It’s a fun, spontaneous hangout ritual that lets friends, families and even strangers to play along.”

The season trailer has premiered, with weekly episodes rolling out from 17 September to 5 November 2026. Sprite Truth & Spice will be available on Sprite’s YouTube channel, supported by creator collaborations, social-first content and amplification across Sprite and partner digital channels.

About Coca Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rimzim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities, and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.