Ten x You Accelerates Growth Journey With INR 50 Crore ARR In Eight Months; Targets 2.5 X Scale-Up By December 2026

Homegrown sports and athleisure brand Ten x You has announced a strong growth trajectory within months of launch, achieving an annual run rate of approximately INR 50 crore within eight months of operations. Building on this momentum, the company is targeting a 2.5X scale-up in its business by December 2026, driven by portfolio expansion, channel growth, and increasing consumer adoption.

Founded with the vision of transforming India from a sports-loving nation into a sports-playing nation, Ten x You is rapidly emerging as a rising player in India's evolving sportswear and athleisure market. The brand offers a growing portfolio across footwear, apparel, cricket, court sports, running, walking, and recovery categories, designed specifically to meet the needs of Indian consumers.

Ten x You has rapidly built a strong connection with consumers across channels, reaching over 50,000 customers through its D2C platform, marketplaces, and offline retail presence. Over the last few months, the brand has witnessed significant momentum, recording more than 200% growth in customer traction between February 2026 and May 2026. The company is also seeing encouraging signs of loyalty and repeat engagement, with 15% of consumers returning to shop again on its D2C platform, reflecting strong consumer confidence in the brand's product quality, comfort, and performance.

Commenting on the growth trajectory, Karthik Gurumurthy, Co-Founder & Chief Executive Officer, Ten x You, said, "The response to Ten x You validates our belief that Indian consumers are looking for sportswear that combines performance, comfort, and accessibility. Our focus has been on building products specifically for Indian consumers, whether through comfort-led design, fit, or affordability. As we expand across categories and channels, we remain committed to making high-quality sportswear accessible to a much wider audience and enabling more Indians to participate in sport.”

A key differentiator for Ten x You has been its focus on creating products tailored for Indian consumers. The brand collaborates with leading design experts and manufacturing partners across Germany, Portland, Taiwan, and Asia to bring global innovation, material technology, and performance engineering to Indian consumers. Its products are designed keeping Indian requirements in mind, including wider foot profiles, climate conditions, and everyday comfort needs.

The company plans to further expand into fitness footwear and open footwear segments over the coming months. As part of its next phase of growth, Ten x You aims to establish a presence across the country's leading retail and distribution channels by Q3 FY27. The company is strategically prioritising D2C for launches and brand building, marketplaces for premium product visibility and accessibility, speciality sports stores for cricket-focused categories, and Exclusive Brand Outlets (EBOs) to strengthen product experience and consumer engagement. The brand is targeting the launch of its first EBO by the end of 2026. Beyond India, Ten x You has already begun catering to international demand across markets including the United States, the United Kingdom, and other South Asian countries, reflecting the growing appeal of its India-first sportswear proposition among global consumers.