* MOU brings structured brand-building and digital marketing capability to technology startups at one of India's foremost design-driven incubators
Bunjy, a full-stack digital marketing agency, has signed a Memorandum of Understanding with MaDeIT Innovation Foundation at the Indian Institute of Information Technology Design and Manufacturing (IIITDM), Kancheepuram. Under the agreement, Bunjy will provide go-to-market support to startups incubated at MaDeIT through its LaunchPad offering, a structured brand-building program designed for early-stage companies.
LaunchPad by Bunjy covers brand identity development, brand narrative, and digital presence setup, with packages and pricing options specifically designed for startups. Under the partnership, startups incubated at MaDeIT will gain access to specially curated pricing and marketing support benefits, with additional support extended to women-led ventures through exclusive preferential pricing. Beyond the LaunchPad product, Bunjy will collaborate with MaDeIT to deliver branding and digital marketing workshops for startup founders and their teams. The workshops are aimed at helping early-stage companies build working knowledge of digital marketing, reducing dependence on external vendors for foundational decisions and giving founding teams clearer direction on brand positioning and channel strategy.
"Most early-stage startups coming out of incubators have strong technology and real problem-solving intent. Where they consistently get stuck is translating that into a market-facing identity that investors and customers can engage with. This partnership is about closing that gap at the point where it matters most," said Ranga Priya Goutham, Co-Founder and Chief Strategy Officer, Bunjy.
"Startups at incubators like MaDeIT are solving hard problems with serious technical depth. They deserve go-to-market support that meets that standard. LaunchPad is built precisely for this stage, practical, structured, and fast to deploy," said Keerthana Chandrasekaran, Co-Founder and CEO, Bunjy.
For a startup still inside an incubator, brand and market presence rarely get serious attention until after the product is ready. By then, the cost of building credibility from scratch has already compounded. This is especially true for technology-led startups, where the instinct is to let the product speak for itself. It rarely does. Investors read the narrative before they read the numbers. Customers decide on trust before they decide on features.
Being market-ready means more than having a working product. It means having a name that travels, a story that holds under pressure, and a digital presence that does not undercut the credibility the team has spent months building. What this partnership gives MaDeIT startups is the scaffolding to get there earlier, with professional support at a price point that does not require a funded round to access, so that by the time the product is ready, the brand is too.
About Bunjy
Bunjy is a full-stack digital marketing agency founded by Keerthana Chandrasekaran and Ranga Priya Goutham. The agency works with enterprises and growth-stage companies on strategic marketing, brand transformation, and digital execution. Bunjy also operates LaunchPad, a brand-building program for early-stage startups, and NEURA, an AI-driven marketing intelligence platform incubated at IIT Madras Research Park.
About MaDeIT Innovation Foundation
MaDeIT Innovation Foundation is a design-driven Technology Business Incubator promoted by IIITDM Kancheepuram, a centrally funded institution of national importance under the Ministry of Education, Government of India. The incubator works with startups across product development, mentorship, seed funding, and market entry, organised around what it describes as the three needs of early-stage companies: mentor, market, and money. MaDeIT also administers a seed corpus of Rs 10 crore under the NIDHI-Seed Support System scheme of the Department of Science and Technology.
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