~Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television at 10:30 PM~
Avvatar India, the country’s first 100% vegetarian whey protein brand from Parag Milk Foods Ltd., has partnered with Rise and Fall, the reality series streaming on Amazon MX Player and airing on Sony Entertainment Television.
As part of the association, Avvatar India fulfilled a wish of its influencer Varun Yadav (popularly known as Laila) to meet his friend and contestant on the show, on his birthday. The brand came on board as sponsor to enable this reunion, aligning with its philosophy of strength, community, and #Bhaichara.
Nitin Kanodia, Business Head, Avvatar India, said: “Avvatar India stands for strength, endurance, and the power of community. Our collaboration with Rise and Fall reflects these values, as the show celebrates both individual performance and the bonds that inspire people to push harder. Making Varun’s reunion with his best friend possible through this partnership is a proud moment for us as we continue to champion the culture of fitness across India.”
With this collaboration, Avvatar India continues to build on its commitment to fitness enthusiasts through premium, scientifically formulated nutrition, while fostering motivation, brotherhood, and togetherness.
About Amazon & MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What's Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
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About Parag Milk Foods Ltd:
Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a Pan India presence. The Company’s manufacturing facilities with in-house technology are strategically located at Manchar in Maharashtra and Palamaner in Andhra Pradesh. The Company sells 100% cow’s milk products that are healthy and nutritious. Integrated business model and strong R&D capabilities have helped the Company emerge as a leader in innovation. The Company’s dairy farm, Bhagyalaxmi Dairy Farm Limited houses more than 5,000 cows, with a mechanized milking process. The Company offers traditional products like Ghee, Dahi, Paneer, Liquid Milk, etc. under brand “Gowardhan”, and products like Cheese, UHT Milk, Buttermilk, Lassi, Flavoured Milk Shakes, etc. under the brand name “Go”. “Pride of Cows”, the flagship brand of the Company based on the Farm to Home concept, targets customers seeking premium quality dairy products. The Company is also present in Whey Protein based sports nutrition under the brand Avvatar – India’s 1st 100% vegetarian whey protein. The Company’s goal is to become the global nutrition provider and become the largest dairy FMCG Company that emphasizes health and nutrition to consumers through quality and innovation.
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