* This partnership further strengthens Eurogrip Tyres’ positioning as the Bike Tyre Specialist
Eurogrip Tyres, India’s leading 2, 3-wheeler and off-highway tyre brand, has signed up legendary cricketer M S Dhoni as its brand ambassador. Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey. Eurogrip Tyres and M S Dhoni come together and embark on a new journey, MSD will be endorsing Brand Eurogrip and the entire range of products in the portfolio.
Sharing his thoughts, M S Dhoni, said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”
“We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said P Madhavan, EVP, Marketing & Sales, TVS Srichakra Ltd. “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.
With over 4 decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with best in category warranty and after sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified.
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