Ultra Soft Toys, a leading name in the Indian toy industry, unveiled its ambitious plans for global expansion and enhanced production capacity from its state-of-the-art manufacturing facility in Noida during the 3-day Toy Biz 2024 exhibition held at Pragati Maidan in Delhi. This strategic move underscores Ultra Soft Toys' commitment to meeting the growing demand for its high-quality plush toys and innovative designs. Ultra Soft Toys showcased a diverse range of products, including Plush Animals, Educational Toys like themed cube plushies, themed soft toy play books, and Travel-Friendly Accessories. The company's booth attracted significant attention with new offerings tailored for toddlers and educational purposes, demonstrating Ultra Soft Toys dedication to combining fun with learning.
From the House of Ultra Group, Ultra Soft Toys specialises in crafting high-quality toys. With a 40-year legacy, Ultra Group is a pioneering force in the entertainment industry, excelling in content production, acquisition, distribution, and syndication of Indian and international content. Ultra Soft Toys embodies the values of trust, quality, and customer-centricity that are hallmarks of the Ultra Group. This venture continues to expand its reach, making a significant impact in the gifting industry by offering products that bring joy and comfort to families across the globe.
Mr. Sushilkumar Agrawal, Chairman and Managing Director of Ultra Media & Entertainment Private Ltd shared, “The focus on educational toys segment marks a pivotal strategy moving ahead for Ultra Soft Toys to capture a larger market share. The company anticipates significant revenue growth in this segment as parents increasingly prioritise toys that promote foundational learning and development in children. The acquisition of an additional manufacturing facility in Noida, effectively doubling our production capacity, positions us strongly to meet the increasing global demand while upholding our standards of quality and innovation”. The company showcased a variety of products including Plush Animals, Educational Toys, Themed Toys, Travel-Friendly Toys, Regular Fibre Pillows, Neck Pillows, Baby Seaters, Plush Bags, Sling Bags, and Rattles at the Toy Biz 2024.
“With a strong footprint in over 65 malls and retail stores nationwide, Currently Ultra Soft Toys has a product range of over 100 products with 225 SKUs. “We are planning to expand to 200 products with 375 SKUs by end of FY24-25. The company has advanced its omni-channel strategy, with its offline presence which now spreads across 35 cities in 11states of India. We have consistently achieved a 27% growthYOY”, Mr. Sushilkumar Agrawal, Chairman and Managing Director of Ultra Media & Entertainment Private Ltd further added. The Indian toy market is projected to reach $4.4 billion by 2032, growing at a CAGR of 10.6%.
In addition to its international expansion, Ultra Soft Toys is enhancing its e-commerce presence to make its products more accessible globally with its D2C platform. Products are currently available on www.ultrasofttoys.com, Amazon, Flipkart, Firstcry and more.
"Our expanded production capacity and focus on international markets underscores our dedication to delivering exceptional products that resonate with families worldwide. Currently, we export to European and South African countries, with plans to expand into the Middle East and the USA this fiscal year”, shared Aishwary Gupta, Business Head for Merchandise & Sales at Ultra Soft Toys.
About Ultra Soft Toys:
Ultra Soft Toys is a leading manufacturer and exporter of plush toys based in Noida, India, and a distinguished venture of the 40-year-old Ultra Media & Entertainment Private Ltd. With a strong emphasis on quality and innovation. Ultra Soft Toys offers a wide range of products including plush animals, educational toys, and travel-friendly accessories.
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