Tuesday, July 2, 2024

Tata Motors’ Holistic After-Sales Services Keep Karnataka’s Trucks Moving


Tata Motors, India’s largest commercial vehicle manufacturer, has made significant strides in the Indian trucking industry by continuously strengthening its service ecosystem and playing a pivotal role in ensuring higher uptime of vehicles, a crucial element in meeting today's tight freight delivery timelines. Focused on offering a robust service network, range of value-added services, easy access to genuine spare parts, along with prioritizing driver well-being, the company consistently assures customers of an excellent ownership experience.

Keeping a vehicle running smoothly with minimal downtime remains critical to the success of customers’ business. Recognizing this early on, Tata Motors has established an extensive service network across Karnataka, with 146 strategically located service touchpoints across the state. Moreover, easy access to genuine spare parts is assured through well-stocked dealerships. Central to Tata Motors' service excellence are highly skilled technicians, continuously trained by the company.  

To further enhance the ownership experience, Tata Motors offers a suite of value-added services, including uptime assurance, on-site service, annual maintenance contract, and fleet management solutions. Initiatives such as Tata Alert and Tata Kavach provide swift roadside assistance and repairs for accidental vehicles, while Tata Zippy Assurance ensures timely resolution of service concerns. Together, these services minimize downtime and maximize vehicle reliability, boosting business efficiency.

As a responsible corporate entity that prioritizes the safety and comfort of drivers, the backbone of India’s logistics industry, Tata Motors has consistently worked towards driver welfare. Through comprehensive driver training initiatives, Tata Motors ensures drivers are equipped with the latest skills and knowledge to operate vehicles safely and efficiently. The company's driver welfare efforts also extend beyond training. By offering programs like ‘Tata Samarth’, the company focuses on drivers’ health, safety, and well-being, thereby improving the quality of life for them and their families.

By staying close to its customers and prioritizing their needs, Tata Motors ensures that every Tata owner is a proud owner. This unwavering commitment to aftersales service has not only strengthened customer loyalty but also underpins the company’s long-term growth in Karnataka.

About Tata Motors:

Part of the USD 150 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

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