playR, one of the leading sports and lifestyle brands, announced today that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s Official Merchandising Partner, the journey that started in 2023 continues for 2024 season.
This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their fans worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.
The objective of this partnership is to provide the Royals’ fans across the globe the opportunity to proudly don their team’s threads and sport various exclusive merchandise.
Alok Chitre, Chief Business Officer, Rajasthan Royals said, “As a franchise which is fan-focused, we are always looking to provide our fans with the best quality merchandise so they can showcase their support for the teams. Through our extension of the association with PlayR, we are looking forward to the fans sporting the specially curated range of merchandise that captures the essence of the team,
Ravi Kukreja Co-Founder, Director - playR, expressed his enthusiasm for the partnership, saying, “We are thrilled to be continuing our partnership with Rajasthan Royals for the 2024 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”
playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrates their style and encourages them to express themselves. Currently present in over 100 retail stores in India and International and ecommerce, playR strives to cross 800+ stores over a period of 2 years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.
About playR:
With the focus on “PLAYER FIRST” and with its slogan “LET’S PLAY”, playR strives to create “real” products — products that help make daily life healthier, more meaningful, and much more enjoyable. The products and services embody every ounce of their expertise and ideas. They are rooted in the mindset that sports are part of our daily life, part of our work, and even our way of life.
The wide range of products includes apparel such as t-shirts, jerseys, jackets, shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items. They are currently bootstrapped and present in over 350 retail stores globally and on all leading ecommerce sites apart from www.playR.in website, and aim to cross 800+ stores over a period of two years with a current growth rate of 100% year on year. Website: https://playR.in/
About the Rajasthan Royals:
Rajasthan Royals were the champions of the inaugural 2008 season and are one of the 10 teams competing in the Indian Premier League (IPL). The franchise completed a major shareholding restructure in 2021, with Emerging Media having the majority ownership of the franchise with support from new co-investor RedBird Capital Partners.
For more information, please go to www.rajasthanroyals.com/
No comments:
Post a Comment