Duolingo, the world's leading language-learning platform, has witnessed a staggering 8.4 million learners worldwide actively learning Hindi from English on the app. Since its launch in 2018, the Hindi language course on Duolingo has emerged as one of the fastest-growing languages, captivating learners not only in India but also across the globe.
Hindi currently stands as the second most popular language amongst Duolingo's learners in India, following English. At a global level, Hindi has risen to the 10th position on the platform's list of most learnt languages, surpassing Portuguese.
The remarkable surge in Hindi's popularity on Duolingo can be attributed to various socio-economic factors that are influencing learners' desire to enhance their Hindi proficiency. These include:
Language barriers faced by individuals migrating from non-Hindi speaking regions to Hindi-speaking regions for work opportunities;
A rising expat population as India establishes itself as a global hub for business and manufacturing;
Increased international tourism following the post-COVID tourism boom, attracting visitors to Indian shores who seek to learn Hindi for a more authentic experience.
In light of this special milestone, Karandeep Singh Kapany, Country Marketing Manager, Duolingo, said, “As we celebrate 5 years since the launch of our Hindi language course, we are delighted to witness its remarkable journey and wide-ranging popularity. This is reflective of India's global prominence across the various domains of entertainment, sports, business, and technology. This has sparked profound curiosity and a strong desire amongst learners to explore India, its languages, and its rich culture. We take great pride in playing a pivotal role in empowering language enthusiasts and individuals seeking opportunities in India. Our platform provides a powerful tool to learn Hindi and other languages, and we remain committed to enabling learners to delve into new languages and cultures through our fun, free, and effective approach."
Alongside English and Hindi, French, Korean, and Spanish are amongst the other popular languages Indians are learning on Duolingo. The platform's fun, innovative, and gamified approach to learning continues to strike a chord with Indians, especially the younger generation.
As part of its India-focused offerings, Duolingo launched an English learning course tailored specifically for Bengali speakers last year. The app can be downloaded from the App Store and Google Play Store.
About Duolingo:
Duolingo is the most popular language-learning platform and the most downloaded education app worldwide. The app makes learning new languages fun with bite-sized lessons that feel like playing a game. The company's mission is to develop the best education in the world and make it universally available. Duolingo offers over 100 total courses across 40 distinct languages, from Spanish, French, German, and Japanese, to Klingon. www.duolingo.com
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