* Boult enters ONDC (Open Network for Digital Commerce) with Shiprocket
* ONDC is a unique platform which connects all buyers and sellers through a single platform
* ONDC offers value-added services, including logistics and payment solutions, to streamline operations and reduce costs
Boult, India’s second-largest company in audio, selling products every 5 seconds and the fastest emerging smartwatch player, associates with India’s biggest e-commerce landscape ONDC (Open Network for Digital Commerce) through their partner Shiprocket. The company has hailed ONDC as the future of online shopping and is focussing to be part of this government-backed innovative revolution in the space of e-commerce in multivariate ways. With an exemplary 100% year-on-year growth trajectory since its inception, Boult is adept at gauging the inclination of the market and establishing itself in that direction. ONDC is paving the path for inroads to connect buyers, sellers, and service providers across the country for a more transparent, efficient, and secure buying and selling experience and comprises over 35,000 sellers and 38 lakhs+ products currently.
Speaking about this initiative, Varun Gupta, Co-Founder & CEO, Boult, said, “We are thrilled to participate in the ONDC (Open Network for Digital Commerce) initiative, an extraordinary platform that revolutionises the way brands connect with consumers across the country. ONDC, often referred to as the 'UPI of e-commerce,' is a game-changer that makes the markets accessible for brands, empowering them to reach new horizons and expand their consumer base. At Boult, we wholeheartedly support this government-run initiative, and our participation exemplifies our commitment to promoting and embracing such initiatives. By actively participating in ONDC alongside our preferred vendor, Shiprocket, Boult is not only strengthening our supply chain and logistics operations but also actively promoting this initiative.”
With 14 crore e-retail shoppers in 2020, India acquired the third-largest online shopper base globally with only China and USA ahead. And, through ONDC, the government is fostering an inclusive ecosystem for e-commerce across the country to which Boult is actively contributing. Besides this, Boult is staunchly bolstering the Make in India campaign by producing more than 90% of products domestically. Further, Boult is aiming to augment its raw material localization to 70% by the end of the year.
“Together, we are shaping the future of commerce, enabling seamless and inclusive access to our products and services for customers nationwide. Boult proudly stands at the forefront of this transformative movement, bringing the joy of our products to every corner of the country”, added Varun Gupta, Co-Founder & CEO, Boult.
Boult's penetration to over 99 percent of zip codes in the country and sales of over 8 million units to date is a testament to the company’s massive growth. Besides this, more than 2 million verified customer ratings with over 4 stars on leading e-commerce portals showcases the brand as a giant in the industry.
About Boult Audio
We are a young company incepted in June 2017 to make a difference in the way our consumers experience sound in their everyday lives. This passion for creating exceptional experiences has led us to become one of the top 3 audio brands in India, which is selling a headphone every 08 seconds. At Boult Audio, we dream big and want to grow beyond borders to every audiophile globally and reach out to over 100 million customers by 2026.
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