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* The licensing partnership will include air conditioners, laundry machines and refrigerators
The BLACK+DECKER® brand, a global leader in power tools, home products and outdoor power equipment has announced a licensing partnership with Bangalore-based company, Indkal Technologies, a leading technology and innovation company, that will bring a premium range of large Appliances to consumers in India.
“As a global leader in home products, we continue to prioritize our customers by expanding availability in the region,” said Amit Datta, Commercial Director Licensing, Stanley Black & Decker. We are committed to meeting consumer needs by enhancing the brand portfolio and making all home tasks easier to tackle with these new product offerings.” "We are delighted to be working with Stanley Black & Decker on this exciting venture. The BLACK+DECKER brand is known for its phenomenal products which are the perfect infusion of technology and design,” said Anand Dubey, CEO of Indkal Technologies. “The newly launched range of appliances is not only of an aesthetic and premium feel but infuse functionality and a host of intuitive features. We can’t wait for our customers to experience these products.”
Washing Machines
The BLACK+DECKER Washing Machine range consists of two Front Load models in 6kg and 8kg capacity, and one Top Load model in 7.5kg capacity. The flagship front-load machines are designed with category-defining features such as a superior BLDC motor with an advanced Tub on a Hex-Net Crystal Design and a Triple Velocity Jet system. The machines also feature a Built-in Heater, Fabric Specific Smart Wash Programs and Hygienic Drum Clean.
Air Conditioners
Bringing together both design and function, the 3 BLACK+DECKER air conditioner models include a 1.5 Ton and 2.0 Ton, with the 1.5 Ton model available in two variations. In addition to a simple, minimalistic design, top features include an Infinity Impeller, CAD Sensor, Quad-Convertible and R32 Eco Friendly Refrigerant.
All BLACK+DECKER® Large Appliances come with an industry-leading warranty and service terms. All products will have 10 years warranty on Motors and Compressors for Washing Machines and Air Conditioners respectively. The products will also come with a comprehensive warranty of 2 years and a warranty of 5 years on the main board to give all BLACK+DECKER® Large Appliances customers a promise of quality and peace of mind with all the great features
and design. Indkal’s new collection of BLACK+DECKER® products will be available on amazon.in and flipkart.com, and in-store channels on June 3. The licensing partnership was coordinated by License Works, a leading Brand Licensing Agency in India, on behalf of Stanley Black & Decker.
About INDKAL
Indkal Technologies Private Limited is a Bengaluru-based company specializing in the development, distribution, and support of consumer electronics, large and small home appliances, and smart devices in India. The key focus area for the company is televisions and large appliances, in which the company is extensively working towards the development of products that are specifically targeted at the needs of the new-age Indian consumer.
About BLACK+DECKER
Since 1910, BLACK+DECKER, a Stanley Black & Decker brand, has been setting the standard for innovation and design. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When homeowners have work to get done, they trust that BLACK+DECKER products
will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook, Instagram and Twitter.
About Stanley Black & Decker
Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in tools and outdoor operating manufacturing facilities worldwide. Guided by its purpose – for those who make the world – the company's more than 50,000 diverse and high-performing employees produce innovative, award-winning power tools, hand tools, storage, digital tool solutions, lifestyle products, outdoor products, engineered fasteners and other industrial equipment to support the world's makers, creators, tradespeople and builders. The company's iconic brands include DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, HUSTLER®?and TROY-BILT®. Recognized for its leadership in environmental, social and governance (ESG), Stanley Black & Decker strives to be a force for good in support of its communities, employees, customers and other stakeholders. To learn more visit:
www.stanleyblackanddecker.com
About License Works
License Works is the leading full-service Brand Licensing agency in India specialized in the strategic brand extension licensing of leading global brands and corporate trademarks. License Works pioneered corporate brand licensing services in India and offers a holistic approach to branding, design, business development, licensing, and program management to brands that are looking to expand their business in India. For over 12 years, we have helped our clients expand into new product categories and distribution channels, which in turn helps them build brand awareness as well as create new revenue streams.
For more information, visit us at www.licenseworks.co
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