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RAS - India’s first ‘Farm-to-FaceTM’ luxury skincare and personal care brand, announced that it has raised US$1.5 million in investment from Green Frontier Capital (“GFC”), a climate-change and sustainability-focused venture capital firm based out of New York (U.S.A.) along with participating current investors. GFC is India's first climate-change-only focused fund investing in early-stage companies delivering breakthrough innovation in green industries.
RAS is founded and led by an ambitious team of women entrepreneurs – Ms. Shubhika Jain (Founder and CEO), her mother, Mrs. Sangeeta Jain (Co-Founder and CRO) and her sister, Ms. Suramya Jain (Co-Founder and CMO). RAS has quickly grown into a niche, luxury direct to consumer (D2C) skincare and beauty brand and has been growing at a pace of 300% year-on-year since inception. This woman only led organization and its team are very passionate about creating products which are infused with the benefits of active botanicals offering authenticity and purity.
With a vertically-integrated process right from sourcing/growing its own raw materials to reaching consumers directly, RAS has taken utmost care to carefully address each step along the way in order to deliver a top-notch customer experience. “Our ingredients are cultivated organically in our own farms and/or acquired from local farmers and manufacturers who are well regarded for purity and freshness. The ingredients are researched and formulated in our in-house DSIR-approved R&D facility and manufactured in our government-approved facility followed by packing and timely dispatch to our customers.” Said co-founder & CMO Suramya Jain. Major distribution and sales channels include its own D2C website, Nykaa and Amazon along with other e-commerce partners like Blinkit, Flipkart, etc. RAS also supplies its products to luxury hotels, spas and airlines and count the Four Seasons, Grand Hyatt, Marriott and Vistara among its happy customers. RAS®’s immediate goals are multi-dimensional. Team RAS is working towards innovations in its product range which would also deliver skin-care benefits with “wellness” as the central theme. RAS is also looking at focusing on offline EBO’s along with global expansion to put Indian natural and scientific skincare products on the global map. In a market flooded with French and Korean skin-care brands, RAS is confident in building a new-age luxury skincare brand from India catering to a global audience and disrupting the US$130 billion global skincare category (which is growing at 13% CAGR). To deliver on this mission, RAS is hiring aggressively and increasing its workforce in its offices in both Raipur and Mumbai, building various touch points throughout India via Omni channels, and is strengthening its brand presence by partnering with relevant channels. Sandiip Bhammer, Co-Managing Partner and Founder of Green Frontier Capital, said of his fund’s investment in RAS, “We are really excited to announce our investment in RAS.
RAS’s all-female, mother-daughter trio founding team of Shubhika, Suramya and (Mrs.) Sangeeta ji Jain really impressed us with their combined vision to not only become synonymous with delivering the highest-quality wellness and beauty products but also doing so in an environment/climate-friendly manner. RAS’s products, which are all vegan, all-natural and plant-based, are also non-toxic and have delivered powerful results. As India’s first farm-to-face direct-to-consumer luxury skincare and beauty brand with several awards already to its credit, RAS has sustainability at the core of its business operations – this resonates heavily with us as our own investing philosophy also focuses on the integration of sustainability and climate-impact in our investment portfolio.” Commenting on the investment, Shubhika Jain, Founder & CEO, said, “GFC’s investment strengthens our position and recognizes RAS as a sustainable and climate-friendly brand. It endorses our commitment to our vision of putting our planet first and for having the desire to create greater social impact. This raise also helps us to continue our journey to be a distinguished ‘Farm-to-Face’ brand with superior quality products and effective science-backed formulations. We are a proudly Made-In-India brand that targets a discerning global audience and plans to transform the US$750 Global Beauty Industry. Sandiip Bhammer’s knowledge of green industries and as a highly-successful climate investor is valuable to us. GFC understands our vision and mission deeply and we are elated to have them partner with us and be aligned as we continue to scale our growth story.’ About Green Frontier Capital: GFC is India's first climate-change only fund which focuses on investing in early-stage companies delivering breakthrough innovation in green industries. Investee companies encompass the Electric Mobility, FoodTech, AgTech, Renewable Energy, BioFuels, Waste Management, Clean Water, Sustainable Lifestyles industries. GFC’s portfolio companies deliver game-changing results to combat climate change and advance the UN’s Sustainable Development Goals. By design, its portfolio companies deliver the highest possible returns while meeting all ESG criteria.
About RAS:
RAS (pronounced ‘ruh-us’ which means essence & happiness in Sanskrit) is transforming the premium skincare and beauty industry in India with its high-quality natural ingredients and potent scientific formulations which are manufactured at the company’s proprietary vertically-integrated research facility and farms in Raipur, Chhattisgarh. Through its products, RAS aims to champion and leverage India’s vast bounty of natural ingredients and rich history of nature-based beauty products. RAS Luxury Oils started out with a simple philosophy - to create a skincare brand that was transparent, pure and responsible.
Website: https://www.RASluxuryoils.com/
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