SAMCO Securities Bolsters Its Leadership Team With New Appointment – Mrinal Nidhi As Head of Digital

·         In order for the company’s deepening focus on its growth trajectory, SAMCO Securities has appointed Mrinal Nidhi as Head of Digital, who will be leading Performance, Analytics & MarTech

SAMCO Securities, India's leading flat-fee brokerage and wealth-tech platform, is bolstering its leadership with the appointment of Mr. Mrinal Nidhi as the new Head of Digital. He will be leading Performance Marketing, MarTech, and Analytics. Mr. Nidhi's appointment is part of the company's strategy to grow the brand's market presence and enhance its customer-centric offerings to help the audience excel in trading and investing.

In his new role, Mr. Nidhi will spearhead the initiatives aimed at strengthening the company's digital growth and improving the customer experience through seamless and personalized digital experiences based on data insights.

Speaking on the appointment, Mr. Jimeet Modi, Founder and CEO, SAMCO Group, said, “We are proud to welcome Mrinal as a new addition to our team. With his expertise in MarTech and Analytics, we are confident that he will drive measurable results and contribute to the continued success of our organization, we look forward to leveraging his skills to take our marketing efforts to the next level.”

"I am excited to join SAMCO Securities and be part of an organization that is committed to innovation and customer-centricity,” said Mr. Mrinal Nidhi. “I look forward to working with the talented team at SAMCO Securities to develop and execute effective marketing strategies that will drive growth and enhance our customers' experience.”

With over a decade of experience in the field, Mr. Mrinal Nidhi is a seasoned professional with extensive expertise in digital marketing, data engineering, and analytics. Prior to joining SAMCO Securities, he worked for leading organizations such as Angel One, Goibibo - makemytrip in various capacities, including Chief Manager, MarTech and Analytics, and Manager, Data Engineer, and Marketing Tech.

Earlier this month, SAMCO Securities embarked on its growth trajectory through partnerships with India’s leading marketing and communication agencies -Dentsu Creative, Adfactors PR and Womb.

About SAMCO Securities

SAMCO Securities was incorporated by Mr. Jimeet Modi, Founder & CEO of SAMCO Group in 2015. As the country’s leading flat-fee brokerage and wealth-tech platform, SAMCO Securities provides retail investors access to sophisticated financial technology and makes their wealth-creation journey simple, informed, and cost-effective. SAMCO Securities mission is to eliminate the existing challenges faced by traders and investors and democratize access to wealth management process for every Indian. With customer centricity at SAMCO’s core, we implement a quantitative approach to provide differentiated solutions that empower our customers in acing the capital markets.

The full-service wealth creation platform powered by content and research is accredited with many industry first such as the flat-fee pricing model. StockBasket, another industry-pioneer, evaluates over 2 crore data points to discover India’s best quality stocks for long-term wealth creation. Furthermore, the industry-first KyaTrade instantly identifies and streams a multitude of trading and investing ideas so that the customers can trade from anywhere and anytime, among others.

For more details, visit https://www.samco.in/