- Launches BACTOPURE, India's first 99.99% bacteria-free range of Nuts & Dry Fruits
VKC Nuts, India's leading fully integrated farm to fork Nuts & Dried Fruits Company has announced the launch of ‘Bactopure’, India’s first and only range of pasteurized nuts and dried fruits, under its signature brand Nutraj. With this launch, Nutraj becomes the only brand in the Indian market to adhere to international standards of hygiene and purity for nuts and dried fruits. Nutraj Bactopure claims to offer a 99.99% bacteria and pathogen free products which was possible due to the science and technological advancements in the space.
VKC Nuts is the pioneer in the industry to bring the technology of pasteurisation to India. The company has been recording a growth of 25% – 35% year-on-year and is aiming to touch an INR 1500 Crore turnover by the year 2023. In the FY 2021, the company saw a revenue of INR 742 crore and recorded a 25% growth in revenue to INR 900 Crore in the year ending March 31, 2022.
Speaking passionately at the launch Mr. Gunjan Jain, Managing Director, VKC Nuts Pvt. Ltd. says, “There is a paradigm shift in the food industry. Purity, health, and hygiene are top of mind for Indian consumers like never before. However, people do not know the kind of nuts they are consuming. With the launch of Nutraj Bactopure, the nuts & dry fruits industry will see the emergence of international levels of hygiene and purity and India will be introduced to a category of bacteria free nuts. Every Indian consumer has the right to the same quality, that the consumers in the developed world have access to. VKC Nuts has always been at the forefront of delivery new innovations and quality standards in the Indian Nuts & Dry Fruits industry. Eradicating pathogen infestation from nuts & dry fruits is our latest resolve and Nutraj Bactopure is a giant leap in that direction.”
“VKC Nuts, the parent company of Nutraj is proud to be the only company to have a ready facility to pasteurize its products. In an age of a rapidly developing hygiene and health sensibility of the upmarket consumer, Bactopure can be a big differentiator that can lead the consumer towards making an aware and informed choice. Informed choices also means that the consumer is today not satisfied by mere claims of purity and quality. It is for this reason each pack of Nutraj Bactopure comes with a QR code that can display the actual certificate from a government approved lab to back up the claim. This is another first in the entire food industry!”, he added.
With the launch of BACTOPURE, VKC Nuts plans to expand its distribution network (for directly covered outlets), targeting approximately 1 Lac counters pan India, by end of FY 22-23. These would cover the markets in North, West, and South regions in the 1st phase, and East in Q4. Consumers in urban towns with population greater than 50k will have easy access to the brand's products. However, prime focus of the company lies on metro & tier-1 cities.
VKC Nuts, presently has 7 units - 1 in Bengaluru, 2 in Delhi NCR, 1 in Mumbai, and 3 in Jammu & Kashmir. The company plans to open 8 more manufacturing units each with a capacity of 10,000 metric tonnes, by 2024. They also aim to have a total of 25 company-owned stores and 50 franchise stores by end of 2023.
No comments:
Post a Comment