*Article by researchers from Welcomgroup Graduate School of Hotel Administration, MAHE, published in The International Journal of Religious Tourism and Pilgrimage, by Technology University Dublin, Ireland
* The article is titled "Experience Dimensions of Religious Festivals: Religion and Spirituality at Paryaya, Udupi, India”
Research article by two researchers from Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, has been published in in The International Journal of Religious Tourism and Pilgrimage published by Technology University Dublin, Ireland.
The article titled "Experience Dimensions of Religious Festivals: Religion and Spirituality at Paryaya, Udupi, India” indicates that ‘Paryaya’ as a festival helps the pilgrims to develop their spirituality. Festivals and events are an important motivation for travel and act as a great tourism attraction for destinations. The five-hundred-year-old ‘Paryaya’ is a festival known for its rituals and religious traditions followed at Sri Krishna Mutt, Udupi, held biennially, attracting thousands of pilgrims from Karnataka, other states of the country and abroad.
The researchers have adopted the concept of experience economy to understand the spiritual nature of religious festivals. Their quantitative research findings on a study conducted during Paryaya in January 2020 indicate that pilgrims' festival experience is a predictor of their revisit intention to Paryaya. Moreover, the research concludes that visitors to Paryaya can be considered as spiritual tourists as their experience reflects the features of spiritual tourism.
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