* Raymond in association with Goonj extends ‘Look Good, Do Good’ initiative both online and offline across India
India’s leading fabric and apparel manufacturer and retailer, Raymond launched its social initiative in association with Goonj known as ‘Look good, do good’. This one of its kind garment exchange program focusing on ‘dignity of work’ will be rolled out in Raymond stores across 600+ towns across India as well as online on www.myraymond.com. Due to the ongoing pandemic, consumers can also book an appointment to get their old clothes picked up and avail tailoring service appointment through Raymond Home Assist, which enables them to get their shirts and trousers tailored in the comfort of their home or book an appointment at the store.
Anyone can donate their old garments and avail free tailoring services for Raymond fabrics or gift vouchers that can be redeemed online or through any of the participating Raymond stores for Raymond Ready to wear. Additionally consumers who seek personalization can also redeem the voucher at Raymond Made to Measure stores.
Celebrating this unique initiative, S. Ganeshkumar, COO- Lifestyle Business, Raymond Ltd. said, “At Raymond, we believe that initiative is even more significant amidst the pandemic. The aim is to encourage consumers to do their bit of helping the less privileged while looking good. Through this initiative, we aim to reach a large number of customers and encourage them to participate in this garment exchange program and contribute by donating their old clothes. With an exchange of 1.5 Lakh garments and a redemption rate of 73% seen last year, we are certain that this year will see a great success rate as well.”
Raymond has pledged to donate over a million garments through Goonj – an NGO that utilizes urban discard as a tool to alleviate poverty and enhance the dignity of the underprivileged people of the world. This social initiative will give much needed impetus to the Tailoring community that was adversely impacted due to the onset of Covid.
**Look Good Do Good begins from 16th July 2021 and ends on 31st August 2021 and is ongoing in all participating Raymond stores across India and on www.myraymond.com
Free Tailoring on Shirts/Trousers or Rs.500 Vouchers redeemable on Raymond Apparel, Raymond Made-to-Measure, in-store or online.
About Raymond Limited
Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – ‘Raymond Ready to Wear’, ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’ amongst others. Raymond has one of the largest exclusive retail networks in the country with around 1,500 stores in more than 600 towns. Raymond also has presence in FMCG sector through Raymond Consumer care that offers wide range of products in men’s personal grooming category and personal hygiene. The group also has presence in engineering and auto components across national and international markets. In 2019, Raymond has also forayed into the realty sector through the launch of its maiden project ‘aspirational district’ spread across 14 acres housing ~3,100 residential units. Having enjoyed the patronage of over a billion consumers, Raymond as a brand has been consistently delivering world class quality products to its consumers over the past nine decades.
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