JK Tyre Ties-Up with Hyundai Motor India to Drive Growth in the OEM Segment

* Becomes Tyre Partner for top-end variants of Hyundai Creta~

Indian tyre industry major and the pioneer of radial tyre technology in the country, JK Tyre & Industries Ltd., has become an exclusive tyre partner with Hyundai Motor India – one of the largest car manufacturer in the country - for its highest selling SUV, Creta.

Over the years, JK Tyre has introduced hi-technological products that are best suited for Indian roads. Through this association, JK Tyre is offering best-in-class technology, unmatchable performance, comfort and handling to the top-end variants of the Hyundai Creta with its UX Royale 215/60 R17 radial tyre.

With its 5-Rib asymmetric design, variable draft groove technology, stable shoulder tread blocks, waffle groove and aero wing design, JK Tyre’s UX Royal 215/60 R17 tyre is the perfect fit for Hyundai Creta. The tyre is capable of giving superior ride comfort with crisp handling and low noise even at all speeds. 

Commenting on the partnership, Mr. VK Misra, Technical Director, JK Tyre and Industries said, “We are proud to further strengthen our partnership with Hyundai India for one of India’s best-selling SUV’s Creta. Through this collaboration, we aim to provide supreme quality tyres with cutting-edge features to complement the ride quality for the customer. JK Tyre’s best-in-class technologies in radial tyres and tyre testing mechanism will ensure safety of customers driving Creta in multiple terrains. We are confident that this association will further strengthen our market presence and we look forward to a continued and reinforced partnership with Hyundai Motors.”

Commenting on the partnership, Hyundai Motor India, said, “All New CRETA has been a benchmark SUV ever since it was launched in March 2020. Offering customers exceptional performance, unparalleled comfort & convenience as well as opulent aesthetics, All New CRETA continues to be the customers’ brand of choice. Our partnership with JK Tyre to offer All New CRETA with UX Royale 215/60 R17, continues to carry forward this SUV’s premium offering with superior handling & driving dynamics.”

JK Tyre & Industries has joined hands as a tyre partner for Hyundai India’s exclusive membership club ‘Hyundai Mobility Membership’. Through this association, members of Hyundai Club across the country can avail exciting offers on JK Tyre’s products including their Smart Tyres range.

JK Tyre & Industries Limited

The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 25 manufacturers in the world. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. The Company provides end-to-end solutions across segments of passenger vehicles, commercial vehicles, farming, Off-the-Road and two & three-wheelers.

A global force, JK Tyre is present in 105 countries with over 180 Global distributors.  The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities - 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 550+ dedicated Brand shops called as Steel Wheels and Xpress Wheels.

JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre – the Raghupati Singhania Centre of Excellence - in Mysore, which houses some of the world’s finest technologies and techniques.

JK Tyre launched India’s first ever ‘Smart Tyre’ technology-and introduced Tyre Pressure Monitoring Systems (TPMS) which monitors the tyre’s vital statistics, including pressure and temperature. The company recently rolled out its 20 millionth Truck/Bus Radial tyre becoming the first and the only Indian company to achieve this milestone.

It is the only Indian tyre manufacturer to be included in the list of Superbrands India in 2019 for the seventh consecutive year. JK Tyre has been conferred the Sword of Honour for Safety across its plants by the British Safety Council,UK. The company entered the Limca Book of Records with the country’s largest off-the-road tyre - VEM 04.

JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena.