* Cult Pass will give fitness enthusiasts in Bangalore access to gyms as well as Cult centers across the city and is available as 3-month, 6-month or 12-month subscription packs
* The launch of Cult Pass marks the extension of Cult.fit, mostly known for its group workout formats, into gyms and machine-based workouts
* Currently offered in Bangalore, Cult Pass will be extended to other cities in India early next year
Cult.fit, the fitness chain by India’s largest health and wellness platform Cure.fit, announced the launch of ‘Cult Pass’ – an all-access pass for users to workout at partner gyms while also being able to avail free Cult classes at Cult.fit centers across the city. This pass, currently being offered in Bangalore, marks the fitness company’s foray into gyms and machine-based workouts.
With this launch, Cult Pass will become an all-inclusive fitness offering which will give new Cult members greater mobility and flexibility by providing cross-gym access and an even more personalized approach towards their fitness journeys. Cult Pass is available for purchase on the Cure.fit app in Bangalore via three subscription packs that span over 3, 6 and 12 months.
Given their expertise in fitness, Cure.fit aims to rehaul the gyms they are on-boarding in an endeavor to maintain the same quality, safety, and standard of services and facilities that the Cult.fit centers are widely known for. Following careful selection, Cult.fit has already on-boarded 11 gyms in Bangalore and plans to offer its members access to the best gyms all over the city over the next three months. The company is also looking to expand this offering to other markets early next year with the ambition of becoming India’s largest all-encompassing fitness chain.
Commenting on the launch, Naresh Krishnaswamy, Growth and Marketing Head, Cure.fit, said: “We are happy andxcited to announce the launch of Cult Pass in Bangalore. While Cult is famous for its group workout classes, this move in particular is designed to extend our services to a portion of users who also prefer working out with machines and other equipment at gyms. This Pass will allow our users to freely walk in to and workout at any gym within the Cult Pass ecosystem while also enjoying free Cult classes at any Cult.fit center of their choice. We are eager to partner with more gyms so that we can roll this out across other cities soon and expand the Cult offering even further while also maintaining a high standard of safety and quality that people know and appreciate Cult for.”
About Cure.fit
Cure.fit Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.fit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. Cure.fit caters to living a healthy life through four critical dimensions- Eat.fit, Mind.fit, Cult.fit and Care.fit. While Cult.fit focuses on physical strength and fitness, Eat.fit focuses on healthy and nutritive food, Mind.fit on mental wellbeing and Care.fit on integrated medical and lifestyle care.
Cure.fit is an app based service provider and is available on Android and iOS.
For more information on cure.fit: https://www.Cure.fit/
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