Godrej Appliances Forays into Health and Hygiene Space with Godrej VIROSHIELD 4.0

The COVID 19 pandemic has made a significant change in Indian consumer behavior when it comes to the priority accorded to safety and hygiene. Consumers are doing their best to protect themselves from the COVID 19 virus, investing time and effort in washing or sanitizing or quarantining things for daily use and consumption that come into the house – without any certainty of the effectiveness of the methods deployed. A consumer dipstick conducted by the company revealed that more than 60% consumers are isolating all parcels and packets for more than a day, washing vegetables and leaving them aside for more than a day and in some cases even washing them in soap water!

Godrej Appliances, a leading Indian consumer durables manufacturer for 62 years, has always endeavored to offer relevant technology suited to Indian consumer needs. During this pandemic, the brand again rises to the occasion to offer another relevant India made product for the Indian consumer to help them tide over these testing times – Godrej VIROSHIELD 4.0, a UV-C technology-based device which disinfects against more than 99% COVID 19 Virus in 2-6 minutes. It operates at ~254nm UV wavelength which is optimal for neutralising COVID – 19, other viruses and bacteria. The brand which is known for its trusted offerings has ensured that VIROSHIELD is tested and certified by ICMR empanelled lab for its UVC Irradiance. 

Godrej VIROSHIELD 4.0 is designed to ensure that both safety and hygiene are addressed. With UV surround technology, Godrej VIROSHIELD 4.0 uses 4 UV-C tubes & 6 Side Reflective Interiors, which is the highest in the market in its capacity segment, ensuring 360° UVC coverage. Moreover, the cubic design of VIROSHIELD helps in uniform dissemination of the UV-C rays. It is well placed to disinfect anything - from grocery packs to vegetables, mobile phones and masks to gold ornaments, headphones to car keys, toys to currency notes, wallets to spectacles, etc.

Its larger volume of 30 L helps you disinfect more Items together at one go or larger item and saves time & energy. No more spending time washing, soaking, isolating things without knowing if it is helping enough. 

The brand is very particular about consumer safety. Prolonged direct exposure to UVC is harmful to human health. And hence, VIROSHIELD is designed with no see-through surfaces, thick side & door walls, and a gasket-based magnetic sealing system and Auto Cut-off facility as soon as the door is opened, Godrej VIROSHIELD 4.0 is thus 100% UV leak-proof for human safety. Its leak-proof effectiveness has also been tested and certified. 

The Godrej VIROSHIELD comes with a 1-year comprehensive warranty including on the UVC Lamps and is backed by the highest-ranked Godrej after-sales service assurance. 

Available in pure white, the feature-rich, 30 L, Godrej VIROSHIELD 4.0 is attractively priced at Rs. 9490, inclusive of taxes. 

Commenting on the launch, Mr. Kamal Nandi, Business Head and EVP – Godrej Appliances said, “The pandemic has clearly impacted consumer behaviour. Health and hygiene are paramount concerns of our consumers currently. We have always endeavoured to put forth offerings based on consumer insights and current needs, staying true to the brand philosophy of ’Things made thoughtfully’. We are working on various technologies and innovations, around the themes of health, hygiene, and effort minimisation. In line with the same, we bring to our consumers – Godrej VIROSHIELD 4.0, a UV-C technology-based disinfecting device that can protect our consumers and their loved ones from COVID-19, other viruses and bacteria. We want our consumers to not take any chances and be worry-free as they embrace the new normal.” 

Mr. Anup Bhargava, Product Group Head – Refrigerators, Godrej Appliances, further added, “Happy to share that we are launching the brand-new Godrej VIROSHIELD 4.0 to safeguard our consumers from COVID – 19, other viruses and bacteria, as they deal with the fear of pandemic every day. Certified by ICMR empaneled lab for UVC irradiance, it delivers 99%+ disinfection against COVID-19 in just 2 to 6 minutes. With 360° UV Surround Technology, the 100% UV leak proof Godrej VIROSHIELD 4.0 is feature-rich and very competitively priced for a 30 L offering. With this unique offering, we are targeting a revenue of INR 40 Crore in the year of launch. It has been made available on Amazon already, during its annual event. We are working closely with our e-com partners for online promotions as well. We will be making it available pan India across our network this month itself. Its superior value proposition and positive trade feedback give us the confidence to target a 20% share in this financial year.