Mr Singh has held leadership roles at top multinationals such as Reliance ADA Group, Percept Ltd and SVG Media (now Dentsu Aegis Network). An alumnus of The Indian Institute of Mass Communication, Delhi, and Institute of Management Technology, Ghaziabad, he possesses decades of experience in Marketing.
On Mr Singh’s appointment, Randhir Kumar, Founder and Chief Mentor – BasicFirst said, “As an e-learning brand, we are committed to helping students achieve academic goals by leveraging the unique combination of content-based learning and doubt clearing. Ajay Dev's experience in the mainline and digital domains will be conducive to our growth, accelerating BasicFirst’s presence in the e-learning space.”
Elucidating his plans for BasicFirst, AjayDev Singh said, “I am excited about the opportunity for heading an emerging ed-tech startup’s marketing unit, especially in challenging conditions. While nurturing the brand, we will be pursuing a long-term strategy of consolidation and growth. We are looking at 50 million installs and 5 million paid subscribers once the product trials and adoptions through marketing efforts across traditional and digital media, including Omni-channel platforms, are complete.”
Mr Singh believes digital campaigns leverage data to the benefit of the business, ensuring top-of-the-mind recall whenever the target audience seeks blended learning. BasicFirst is offering a bouquet of services to help students by promoting holistic development in multi-faceted areas.
About BasicFirst Learning OPC Pvt Ltd
BasicFirst Learning OPC Pvt Ltd is an aptitude-based personalized e-learning initiative that uses Artificial Intelligence, Machine Learning, and Data Science to create a platform for adaptive learning online. Founded in January 2017 by Randhir Kumar with a vision to make quality education available in the remotest locations of India, BasicFirst caters to various academic needs of class 6th to 12th students. BasicFirst employs experienced teachers and professionals from top colleges of India, available 24x7, to design teaching modules assisting students from these classes to ace school, Board and competitive exams, including CBSE, ICSE, Maharashtra, Karnataka, Jharkhand and Bihar while offering multiple courses designed for competitive exams such as JEE Main, JEE Advance, NEET, AIIMS, NTSE and Olympiads.
BasicFirst clears students’ doubts within 32 minutes or less via chat in the app. It equips students with essential communication skills, aptitude, subject competency and foundational knowledge to excel in academic goals, crack competitive exams and pave their way for a better career. Gradually, BasicFirst plans to spread its affordable services across the farthest regions to make digital academic support universally accessible.
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