The TVC will be aired on leading TV channels pan-India and online channels including YouTube and OTT platforms. It will be a 40 second one on TV Channels and a 90 second commercial on online channels.
With the launch of this campaign, AESL reiterates its mission to help mitigate the impact of the Covid-19 epidemic by ensuring continuous support to students. The campaign is aimed at informing students and parents about the initiatives taken by AESL to ensure that learning goes on.
The campaign focuses on bridging the gap between geographies and making students and parents aware of AESL’s online learning platforms. All regular classroom batches of AESL are running on schedule without any delay or disruption, with the faculties taking live online classes.
The ad campaign focuses on AESL’s Classroom Online Study Plan offered to maintain continuity in the student’s study schedule. The Online Study Plan includes features like Daily Video Lectures, Daily Live Classes, Daily Practice Tests, Live Doubt Sessions and Weekly and Monthly Tests.
Commenting on the launch of the TV Commercial, Mr Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL) said, “The core objective of this campaign is to help parents and students understand and embrace the advantages of tech-enabled learning offered by AESL in these tough times. Students are invited to start their preparation online and when classroom branches open up, they can continue there then. The campaign will be aired on TV as well as on online channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. We want to reiterate that AESL is one of the best choices for the students aspiring to become doctors and engineers.”
Since the outbreak of the pandemic, Aakash Digital, an online learning platform of Aakash Educational Services Limited (AESL), has seen four times increase in the number of daily active users in April 2020 as compared to the previous year.
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