Canon India Plans to Bolster Printing Industry Presence in Southern Market

Canon India, one of the leading digital imaging organizations in country, is planning to strengthen its retail presence in the southern region for its Consumer System Products Division and will reach out to 5000 retailers pan India in tier II and tier III in the next two years. Recently, Canon India introduced a unique concept store for showcasing Canon Inkjet printing technology in Chennai. This year, the company is planning to introduce 19 PIXMA Zones in South to familiarize consumers with the range of inkjet printers, cartridges and photo media according to their usage and needs. By providing a personalized demo experience with an excellent sales support, PIXMA zones are a one-stop shop solution for all printing requirements.

Currently, the company has reached out to over 1300 retail outlets (distributors, retailers and national retailers) in South India and aims to expand the retail presence for the Inkjet printers and system integrators for laser printers. In 2018, Canon India launched six new ink tank models which redefined the inkjet business with lower running cost and high capacity or ink. The cost per print is now as low as nine paisa per print with the launch of the new inkjet models. Canon grew the highest in the Inktank category in 2018 and is targeting to consolidate its leadership position in the segment. 

According to Mr. C Sukumaran, Director, Consumer Systems Products (CSP), Canon India, “We continue to be the industry leaders specializing in crafting consumer centric technological innovations in India. South is one of the most highly consumer centric markets for us. The contribution of the region in the overall growth for 2018 stands at whopping 29%. Bangalore, Chennai and Cochin are the top cities that define Canon’s business. Having reached out to 3000 retailers, Canon’s distribution stands strong in the market and we will continue to penetrate in tier III and tier IV markets by keeping Bengaluru as the base market for South India.”

Canon has more than 200 service centres across India and covers over 90% pin codes, giving the company deep reach. To further strengthen the customer service, Canon is now planning to launch 75 PIXMA Zone experience across the markets in 2019. So far, the company has launched four zones in Delhi, Chennai, Ludhiana and Hyderabad.