VU Unveils Premium Android Range of TVs Starting at Rs. 14,500

The revolutionary Vu VOD Upscaler is a breakthrough technology to specifically enrich the video and audio playback for VOD (Video On Demand) content like Netflix, Youtube, Amazon Prime and others. High-production VOD content is made with the latest in camera and VFX technology, but in most cases, viewers do not get optimum experience because of internet speed and quality constraints. Vu has developed proprietary upscaling technology that combines multiple advanced machine learning algorithms working in parallel with a state-of-the-art DSP (digital signal processor) to provide the best video/audio playback for VOD content. This gives high-end, cinema quality playback for VOD content.

Commenting on the latest development, Devita Saraf, Chairman & CEO quoted: “The revolutionary VOD Upscaler technology has been in development for more than 3 years, with 107 man years of engineering effort to create it.  Vu makes television for the new- age consumer who wants to experience detailed picture quality and sound clarity, beautiful aesthetics and a world of content. Having customer- centric approach has led Vu to the unwavering loyalty of the customers- high net worth individuals and young professionals”

Vu stealth launched the revolutionary Vu VOD Upscaler technology with its Premium Android range of TVs. In addition, more than 3,000 units have been installed in the month of March. Vu has received raving reviews for its picture and audio quality – some even rating it better than Samsung and LG. Vu has the legacy of information technology which gives it the unique capability to create a technology like the Vu VOD Upscaler, which converges information technology into televisions.

Vu makes televisions for the new age, with capabilities in display and audio technology as well as a strong background in IT and software. The cold fusion of the best in display and audio technology is enhanced with software for better quality content and control. Vu has long been leader in the television industry - pioneering new technology and raising the bar on what we expect from home entertainment and the Vu Upscaler technology is available in the following new launches:

Vu Pixelight TV - Next Generation

Vu Pixelight 4K TV comes equipped with revolutionary technology that delivers upscaled picture and sound quality for streaming Video on Demand (VOD). Vu puts more control in your hands with the Pixelight Remote with 4 Hotkeys to instantly access built in Premium Licensed apps like Netflix, Amazon Prime and YouTube, and an apps menu with plenty of Indian apps and content too, for example Eros Now, Hungama Play and many more. The Vu Pixelight HDR technology delivers vivid and clear visuals which, added to built-in Dolby Audio and DTS technologies, makes for an immersive entertainment experience.

Available in: 43” (Rs. 30000), 50” (Rs39000), 55” (Rs. 42000), 65” (Rs. 66000)

Vu UltraSmart TV

The Vu Ultrasmart Full HD TV (Available in 32,43,49) comes loaded with licensed Netflix, Prime Video and YouTube apps - all immediately accessible on its 4-Hotkeys remote. With a unique Smart Interface, the Vu Ultrasmart offers an enjoyable and easy way to access smart content. The High Bright Panel and built in Dolby and DBX-TV audio deliver incredible picture and sound quality, all housed in a sleek piano design body.

Available in: 32” (Rs. 14,500), 40” (Rs. 21,000), 49” (Rs. 31,000)

Vu Premium Android

The new age Vu Premium Android 4K TV is powered with HDR 10 & Dolby Vision technology, which helps upscale details by maximizing contrast and color accuracy to deliver immersive 4K HDR picture quality without losing details. Combined with built in high-quality Dolby MS12 Audio and & DBx-tv, Vu delivers wider soundstage audio clarity to your content. The Vu Premium Android 4K TV runs with Android 8.0 OREO which enables access to the entire Google Ecosystem along with certified apps like YouTube, Hotstar etc through Vu ActiVoice remote which creates a more engaging and effortless opportunity to use videos & apps in the fastest way.  The Titanium grey material with OD22 slim design perfectly complements modern living room decor while minimising visual distraction and focusing more action on the content.

Available in:  43” (Rs. 35,000), 50” (Rs.41,000), 55” (Rs.47,000), 65” (Rs.72,000)

Vu Televisions

Founded in 2006 in California by Devita Saraf, Vu Televisions is the leader in the premium television segment and the largest seller of 4K TVs in India. In FY 2018-19, Vu installed 1.5 million TVs across India, thus becoming the highest selling 4K TV brand and clocking in revenues worth Rs 1000 crore. In 2018, Vu launched the world's largest television - the Vu 100. At present, Vu stands tall among the top-selling brands in the country and surpassed Panasonic to emerge as India’s fourth-largest TV brand. Vu is recognized for industry’s best after sales service, with ISO 9001-certified 24/7customer support centre.

For more details: www.vutvs.com