50+ NextGen Vakrangee Kendras Launched in Mumbai Metropolitan Region

Vakrangee Ltd., launches their first 50+ NextGen Vakrangee Kendras in the Mumbai Metropolitan Region. The company has launched these new stores or Kendras in the sub-urban and semi-rural areas of Mumbai. Since its inception in 2011, Vakrangee Kendra has evolved from being a non-exclusive store with a single line of service to today into an exclusive digital convenience store model providing access to multi line of services spread across Banking, ATM, Insurance, Financial services, E-Commerce, E-Governance and Logistics.

The Next Gen Kendras boast of a modern and standardized format with a uniform look and feel in all the Kendras aimed towards building consistent service levels and uniform consumer experience. This model also embodies technological advancements such as mandatory ATMs that enable the ease of financial transactions; centralized monitoring with the help of CCTV Cameras which would provide remote assistance to the pan-India Kendras, digital advertising through digital signage for brand partners, along with biometric and pin pad devices to enable all kind of payments mechanisms. The company is focused to upgrade all the existing 45,000+ outlets over the next few months. 

According to Dinesh Nandwana, MD & CEO, Vakrangee Ltd, “The launch of these 50+ Next Gen Vakrangee Kendras in the MMR region is the first milestone in our journey towards up-gradation of entire 45,000+ outlets.  With our progressive efforts and affirmative response from our franchisees, there will be a further 4000+ outlets upgrading before Diwali and we thereafter, have proposed to upgrade all the existing 45000+ Kendras that are spread all across the country, into the NextGen Model. We wish to simplify a customer’s purchase journey. Hence, we believe under our Vision2020 of setting up 75000 Vakrangee Kendras all over India covering each pin code by the year 2020; we aim at providing all types of services under one roof.  We believe that the key to winning the future is convenience and we will strive towards this by being the equalizer, who enables brands to reach the underserved population in India.”

With this behemoth undertaking, the company has not only increased its viability by providing a bouquet of services to the customers but also is a step towards bringing about employment, equality and minimizing the rural-urban disparity.  This being an evolution in the Rutail (rural retail) sector of India; Vakrangee, with this launch, also focuses on creating a separate and a stronger brand identity across India. Vakrangee aims to be the most trustworthy physical as well as online convenience-store across India, positively moving towards Vakrangee Kendra’s new brand philosophy of ‘AB Poori Duniya Pados Mein’.