LAVA Brings Photographic Perfection with Sharp Click Camera in Z61

LAVA International Limited today announced the launch of LAVA Z61.  Z61 carries forward the legacy of LAVA’s Z series smartphones with its stylish design and flagship camera features. The new Z61 offers ‘Sharp Click’ technology, allowing users to capture even the smallest details; providing unprecedented photography experience.  Powered with 8MP autofocus rear camera, 5MP front camera (with Screen and LED flash) and an improved Bokeh Mode, Z61 provides a high-end camera experience to its proud owners. 

Targeted at consumers looking for a complete smart phone; Z61 is an 18:9 full-screen smartphone with best-in-class design, 1GB RAM, 16GB ROM, 3000MaH battery priced at Rs. 5750. This phone will be available in more than 80,000 retail outlets in Black and Gold color options. Z61 variant with 2GB RAM will be launched in August, 2018.

On the launch, Gaurav Nigam, Head – Product, Lava International, said, “We, at LAVA, believe that the smallest details can make a big difference. Our new smartphone, Z61, is a testimony to that.  It is a perfect amalgamation of great looks and impeccable performance; combined with unparalleled camera experience. With its Sharp Click Technology, Z61 is designed to capture the most alluring, high-definition pictures and the HD+ screen allows users to consume videos in superb quality. We sincerely hope and believe that our customers will bestow equal or more love to this new addition in our very successful Z series smartphones.“

Z61 design and technology elevates the smartphone experience, with 5.45” HD+ Full Lamination screen along with Corning Gorilla Glass on a 2.5D Curve.  It is one of the sleekest smartphones in its category with 8.65mm thickness.  The smartphone’s laser finish design makes it look slimmer, enhancing its premium style quotient. 

Supported by Android Oreo (Go edition) for 1GB and Android 8.1 Oreo for 2GB, Z61 provides a powerful experience. The 3000 mAh battery boosts performance, lasting up to 1.5 days with a single charge.  Further, the battery is supported with AI technology - which not only monitors phone’s battery consumption but also shuts down apps running in the background that the user hasn’t touched for a while. 

The device is powered with 1.5GHz Quad Core Processor, 1GB/2GB RAM and 16GB ROM providing consumers with ample storage for music, videos, pictures, applications and other data.

Lava Z61 offers ‘Language’ shortcut in the home screen, allowing users to change system language effortlessly into their respective native languages; so that they can communicate in the language of their choice.  Further, it provides an option to users to read the SMS in their own language.

The smartphone comes with a Special Launch offer of free one-time screen replacement.  The Offer is applicable on LAVA Z61, purchased till September 30, 2018.

LAVA has also partnered with Reliance Jio, a world-class all-IP 4G LTE network and the largest mobile data network in the world, for a special Cashback offer on the complete range of 4G smartphones.

Consumers get Rs 2,200 instant cashback on the latest Z61 on using the phone with a Jio sim card. Under this offer; all Z61 users will get 44 cashback vouchers of Rs. 50 each – these will be disbursed to the customer at the very first recharge of Rs. 198 or Rs. 299. These vouchers will be available inside the MyJio app. This offer is applicable to both existing and new Jio customers.