Cross-Tab and Blueocean MI Merge to Form Course5 to Drive Digital Transformation for Businesses

The Cross-Tab Group which includes the companies Blueocean Market Intelligence, Cross-Tab, and Borderless Access, had a major restructuring with two of its three companies, Blueocean Market Intelligence and Cross-Tab, merged to form a powerful new entity, Course5.

The new company combines the deep expertise and resources of both companies across data analytics, artificial intelligence, and market research domains, to create huge synergies for innovation, business-focused solutions, and operations. The third company of the Cross-Tab Group, Borderless Access, is demerged and will operate as an independent entity.

Course5 will drive digital transformation for business organizations through Analytics, Insights, and Artificial Intelligence. The company will unveil its advanced new suite of solutions and services that can empower companies with future ready analytics, AI driven solutions, and faster insights for decision making. Across market intelligence, digital analytics, market research transformation, and Artificial Intelligence, Course5 is building solutions that are taking organizations to a smarter future. The company serves leading global clients including Microsoft, Lenovo, Colgate Palmolive, WPP Group, and Adelphi.

Ashwin Mittal, CEO, Cross-Tab group said on this occasion, “The opportunities ahead of us are massive – the business world is drowning in oceans of data, information, and technology. Through smart solutions and our proprietary AI technology, we are bringing in a new paradigm of decision making to assist our clients in preparing for a new digital future. Our name reflects our mission – we are going to enable our customers to chart a course beyond the four points of the compass, North, South, East, and West to the fifth direction which is the future. The industries of data, analytics, and market research are going to be completely disrupted through the AI wave and will emerge as more powerful partners to businesses worldwide.”

One of the exciting new products deployed for clients is called Course5 Discovery. Course5 Discovery empowers decision makers to get answers and insights near instantly with great ease through a personalized Voice & Chat Assistant available on their smartphones and tablets. These interactive assistants, powered by advanced Natural Language Processing (NLP) and deep learning capabilities would smartly discover the insights by identifying relevant data and performing analytics modelling in a matter of seconds and communicate them in a natural conversational manner to the business user.