Gionee unveiled eight exciting new smartphones for China and
global markets, each featuring a dazzling FullView display, making Gionee the
first mobile phone manufacturer to offer this breakthrough technology on every
product in its portfolio. New models are S11S, S11, S11 lite, M7 Plus, M7, M7 Power, M7
mini, and F205.
Chairman Liu Shared Gionee’s FullView Strategy at Launch Event.
The company launched its new lineup at the Gionee Global Product
Launch Event – Winter 2017, in Shenzhen, China, and attended by nearly 500
members of the local and international media, as well as special guests,
including brand ambassador and celebrated actress Liu Tao and renowned portrait
photographer Jesse.
During the event, Chairman Liu shared his insights about the smartphone
industry, and affirmed that Gionee’s strategic use of FullView
display on all of its models, not just its high-end models, puts the brand
at the forefront of the technological breakthrough driving market growth.
“Gionee’s
strategy of producing a complete line of FullView display smartphones is also a
strategy of product innovation and product differentiation,” said Gionee
Chairman Liu Lirongduring his speech. “In addition to features like long battery
life, security, and quad-camera photography, we will also be carrying forward
other hallmarks of Gionee products. These include innovative functions,
materials, and interactive experiences. Gionee will continue to make
breakthroughs. This is how our products embody Gionee’s brand philosophy of
‘technology for a better life.”
To equip its latest models with FullView display,
Gionee leveraged its vast R&D and manufacturing resources, extensive sales
network, and strong supply chain integration. This required close cooperation
with Samsung to implement its AMOLED screen technology, which has become the
benchmark for smartphone screens in the industry. Gionee is one of the few
smartphone makers to get a steady supply of this state-of-the-art technology.
Following Chairman Liu’s speech, Jesse, the photographer most famous for his portraits of
“The Handsomest 85-year-old Grandpa,” shared his appreciation for the
new-generation camera capabilities found on Gionee’s new smartphones, along with his insights about how to shoot
great photos. In turn, Miss Liu Tao shared her
thoughts about the stylish designs of Gionee’s latest smartphones, as well as how to take a beautiful selfie
and look fashionable.
S11 to Lead Gionee’s Overseas Offerings:
Among Gionee’s new models, S11, S11 lite, M7 Power and F205
will be sold worldwide, with S11 being the
flagship product for overseas markets, targeting young, influential, fashionable consumers who rely on
mobile devices to access the Internet, especially social media, play games,
take photos and stay in touch with friends.
Gionee equipped the S11 with
its four camera that
include 16MP + 8MP dual camera in
the front, 16MP + 5MP dual camera in the rear and real-time hardware-level
bokeh that will recognize you as the object and blur the background, and
upgraded beauty modes.
S11’s 5.99-inch, bezel-less FullView display with 18:9 aspect
ratio provides a more satisfying interface
for watching videos, playing games, browsing the Internet, reading, taking and
sharing beautiful photos.
The S11’s stylishly curved body shape perfectly fits in the hand, and is crafted
using nine types of manufacturing innovations, including a 20-step
sophisticated process, create a unique
pattern, which combined by micron-level texture, with the width and density as
small as 5μm, which let the body surface could reflect light with prismatic 3D
effects.
Powered by an octa-core P23 processor,
this high-end phone comes with 6GB RAM and 64GB ROM. The storage is
expandable up to 256GB via microSD card. It runs on Amigo 5.0 based on Android
7.1 with a battery capacity of 3410mAh.
S11S sets the benchmark for Gionee photography enthusiasts:
Gionee equipped the S11S
flagship of the S Series in China with its four camera that includes an
impressive 20MP + 8MP fixed-focus dual camera in the front and 16MP
+ 8MP auto-focus dual camera in the rear – the best camera capability in
Gionee’s portfolio. S11S also includes customized photo processor DSP, provides
enhanced HDR Effect and wider dynamic range, hardware-level bokeh and other S
Series capabilities and features.
S11S also features S Series’ new high-tech design aesthetic. Its
stainless steel frame provides a stronger case than aluminum alloy, and its
highly polished surface appears more luxurious, while providing a comfortable
grip.
The slim frame allows for a higher screen-to-body ratio, a
6.01-inch FullView Display with Samsung AMOLED screen and FHD+ 2160*1080
resolution, providing a more enjoyable game and movie experience.
S11S’s long battery life of 3600mAh with Intelligent Power
Management System and fast-charging capability provides users with
up to 13.5 hours of non-stop usage – a 20 percent improvement over the previous
model. This is complemented by the phone’s large memory combination of 64GB ROM
+ 6GB RAM with expandable storage up to 256GB, and Helio P30 processor that
provides a smoother operation overall.
S11S offers a higher level of payment security with bank card
binding as well as NFC payments such as bus card swipes. Additionally, the
phone has higher data security with Anti-theft 2.0 and Private Space.
M7 Plus to top the Gionee lineup :
Gionee’s new M7 Plus represents the highest level
among its products for China market,equipped with a dual
security chipset that guarantees the security of payment, system and
data; battery capacity up to 5000mAh; and 6.43-inch, Samsung AMOLED
18:9 FullView display. In addition, this flagship smartphone comes with 6GB RAM
and 128GB ROM, powered by Qualcomm Snapdragon 660 processor.
M7 Plus is expected to
appeal to professionals who need next-level security. The model also
offers capacity to transfer amounts via Alipay IFAA2.0
standard.
M7 Plus also is the first Chinese brand phone to offer wireless
charging, the first to have artificial intelligence, and Automatic Speech
Recognition to cancel orders,and provide fast payment with a single touch.
Pricing and Availability of the eight new launched products
|
Products
|
Price(CNY)
|
Availability
|
|
S11S
|
3299
|
December 2017
|
|
S11
|
1799
|
December 2017
|
|
S11 lite
|
1299
|
January 2018
|
|
M7 Plus
|
4399
|
January 2018
|
|
M7
|
2799
|
December 2017
|
|
M7 Power
|
1599
|
December 2017
|
|
M7 Mini
|
1399
|
December 2017
|
|
F205
|
999
|
December 2017
|
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