For the first time in
India, an independent equity research firm and a broking house have come
together to give a world class research information to investors.
5Paisa.com, the discount
broking arm of IIFL, is going to integrate MarketSmith India in their app to
give access to an independent and world class research to its customers. This
will benefit the customers of 5Paisa.com in a big way from next week as they
will now get access to all the research content of MarketSmith India, helping
them to take informed investment decisions.
'It is indeed going to
be a first of its kind of integration and tie-up. As of now, none of the
discount broking houses are offering research in any form to their customers,
and 5Paisa.com will lead the way by giving world class research to its
customers', says Anupam Singhi, CEO, MarketSmith India (part of William O'Neil
India).
The tie-up is an
extension of its customer acquisition exercise for MarketSmith India to help
people take informed trading / investment decisions at a very affordable price.
With an aim to make larger investor community in India about William O Neil's
empirical research of growth investing, 5Paisa.com will bring in their
customers and its deep geographical reach to MSI's customer acquisition
activity. In near future, MarketSmith India's customers might directly be able
to place their trades on MSI's research using 5Paisa.com's trading platform.
"We are happy to
associate with MarketSmith India as we believe that our customers will greatly
benefit from the world class research that will be offered by MarketSmith
India," said Prakarsh Gagdani, CEO, 5Paisa.com.
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