After causing a
massive worldwide sensation with its trademarked wonder - The Freak Shakes,
Australia’s trendiest Bistro, Patissez, has entered
Indian market. The brand has formally joined hands with EljayInfratech, the
Master Franchise, to expand its freaky universe in the Indian subcontinent.
Patissez is eyeing to satisfy foodies in Jaipur, Mumbai, Delhi, Hyderabad,
Bengaluru and Chennai and other major cities of the country, in the months to
come.
Patissez has now set its sights on the dynamic,
multi-cuisine capital of the world- India. Indian Connoisseurs can expect Freak
Shakes like the Pretzella, Muddy Pat, Bano Freak, Fruity Freak and so on, as
well as savoury items like Freak Burgers, and Freakfast.
“The transformation of
the new age retail landscape in India with the F&B industry sharing a third
of the expected growth rate of US$ 1.3 trillion by 2020, has opened up a
plethora of opportunities in the F&B space. With hanging out in Café joints
&Restobars becoming the latest trend amongst the younger masses, there has
been a sudden surge in the F&B industry not only in metros, but in first
& second tier cities across the country. This healthy trend has positioned
the F&B industry as one of the most sought-after investment spaces today,
and has inspired Eljay to take the Patissez plunge”, says EljayInfratech’s
partner and second generation entrepreneur, Shreyas Asthana.
Asthana also added
“Eljay has been into food retailing for a decent number of years now. With the
support of some internationally-acclaimed experienced hands in the F&B
industry, we have taken a giant stride by bringing Patissez to India. Patissez
has been the pioneer of the Freak Shakes. We are thrilled to be associated with
the brand and are keen on covering the length and the breadth of the country
very soon”.
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